Koenig & Bauer cel­e­brates, re­brands

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Koenig & Bauer cel­e­brated its 200th an­niver­sary Sept. 21 with over 700 guests from all over the world in the Vo­gel Con­ven­tion Cen­ter, in Wurzburg, Ger­many.

“Koenig & Bauer is the world’s sec­ond­largest print­ing press man­u­fac­turer and we offer so­lu­tions for al­most all print mar­kets, in­clud­ing ban­knotes, pack­ag­ing and the pub­lish­ing sec­tors,” said Claus Bolza-Schune­mann, CEO and chair­man of the board. “The best thing about this is that most of these print prod­ucts can­not be re­placed by on­line me­dia or com­puter screens, and the de­mand is con­tin­u­ing to rise. This makes us op­ti­mistic for our fu­ture,” he said.

Bolza-Schune­mann an­nounced that the com­pany would en­ter its third cen­tury with a new mar­ket ap­pear­ance and slo­gan. The com­pany will re­vert from KBA to its orig­i­nal brand name of Koenig & Bauer with a look for the logo and the slo­gan “we’re on it.” The com­pany is also un­furl­ing new prod­uct de­signs.

The com­pany will open a new Demo Cen­ter at its state-of-the-art pro­duc­tion fa­cil­ity in Wurzburg in the spring of 2018. “With 33 sub­sidiaries, 12 of them pro­duc­ing their own prod­ucts for their own cus­tomers, the time is ripe to unite all group ac­tiv­i­ties from tra­di­tional to dig­i­tal print­ing, pre-press, fin­ish­ing and first-rate ser­vice un­der one roof,” Bolza-Schune­mann said. “Our ob­jec­tives and strate­gies are for a suc­cess­ful third cen­tury,” he said.

Koenig & Bauer em­ploys 5,400 glob­ally, with 25 per­cent of the com­pany’s rev­enues gen­er­ated from ban­knote press sales ($280 mil­lion), 65 per­cent from pack­ag­ing presses ($850 mil­lion) and 10 per­cent from the pub­lish­ing sec­tors ($130 mil­lion).

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