Ven­dors bring in­no­va­tion to Mega-Con­fer­ence

Newspapers & Technology Magazine - - Contents - ▶ NEWS & TECH STAFF RE­PORT

The Key Ex­ec­u­tives Me­gaCon­fer­ence San Diego 2018 opened with a host of new prod­ucts, so­lu­tions and ser­vices de­signed to help news­pa­pers boost rev­enue, cut costs and grow au­di­ence.

Mega-Con­fer­ence is a joint ef­fort of four me­dia as­so­ci­a­tions, the In­land Press As­so­ci­a­tion, Lo­cal Me­dia As­so­ci­a­tion, South­ern News­pa­per Pub­lish­ers As­so­ci­a­tion and News Me­dia Al­liance. This year the Cal­i­for­nia News Pub­lish­ers As­so­ci­a­tion part­nered with the group as well. The event is in its eighth year.

Mega-Con­fer­ence at­ten­dees are own­ers, pub­lish­ers, dig­i­tal of­fi­cers or rev­enue of­fi­cers of me­dia oper­a­tions with both print and dig­i­tal as­sets, serv­ing their lo­cal com­mu­ni­ties.

Here are some ven­dor high­lights.

Ad­pay www.ad­pay.com

Ad­pay launched "We Re­mem­ber" from An­ces­try, a free dig­i­tal memo­rial for fam­i­lies plac­ing obit­u­ar­ies through Me­mo­ri­ams by An­ces­try (me­mo­ri­ams.com). The value-add re­mem­brance page is a per­pet­ual ex­ten­sion of the print obituary. Fam­ily and friends may col­lect, share, and com­ment on loved ones' mem­o­ries through these free on­line pages. In­te­grated into the Me­mo­ri­ams obituary sub­mis­sion plat­form, this col­lab­o­ra­tive memo­rial also in­cludes news­pa­per and funeral home lo­gos and links, ex­tend­ing brand reach. tal pub­lish­ing plat­form CUE, de­signed for the dig­i­tal-first news­room and a con­stantly chang­ing me­dia en­vi­ron­ment. CUE was de­vel­oped in close col­lab­o­ra­tion with lead­ing me­dia cor­po­ra­tions in Europe and the U.S., in­clud­ing WeltN24 and McClatchy. Dart/PCF www.pcf­corp.com

Dart demon­strated its new soft­ware plat­form built by the dis­tri­bu­tion ex­perts at PCF for its own oper­a­tions. Dart en­hances ex­ist­ing cir­cu­la­tion sys­tems and of­fers a new ap­proach to a long­stand­ing chal­lenge: de­liver print prod­ucts as fast as you can, as ac­cu­rately as you can, at the low­est op­er­a­tional cost.

Fake Brains www.fake­brains.com

Fake Brains re­leased a mo­bile app to be used in con­junc­tion with its Ac­coun­tS­cout prod­uct. Ac­coun­tS­cout is data-driven soft­ware de­signed for pub­lish­ers to man­age the ac­count­ing, billing, and pro­duc­tion of their me­dia com­pany. Dash­boards, task lists, and the first-ever CRM and sales app for me­dia com­pa­nies pro­vide ac­cess to data, no mat­ter where the user is.

Flipp corp.flipp.com

Flipp is a re­tail tech­nol­ogy com­pany that con­nects re­tail­ers and brands with shop­pers across dis­tri­bu­tion chan­nels. The com­pany launched "Mod­ule 3.0," the lat­est it­er­a­tion in Flipp's suite of na­tive tools for pub­lish­ing part­ners. In ad­di­tion to cap- tur­ing cir­cu­lar dol­lars as they tran­si­tion to print, pub­lish­ers are pro­vid­ing highly en­gag­ing con­tent to their read­ers with no ed­i­to­rial up­keep. The JavaScript keeps read­ers on site as they ex­plore geo-spe­cific re­tail con­tent in­side a light­box ex­pan­sion. Legacy.com www.legacy.com

Legacy.com, a des­ti­na­tion for peo­ple seek­ing obit­u­ar­ies and funeral ser­vice in­for­ma­tion, and iPub­lish Me­dia, a self-serve news­pa­per ad­ver­tis­ing plat­form, an­nounced their col­lab­o­ra­tion to ex­pand ac­cess to two rev­enue-driv­ing ini­tia­tives for the news­pa­per cus­tomers they serve. To­gether they are ex­pand­ing ac­cess to Legacy.com's ObitWriter tool and mak­ing iPub­lish's spe­cial Tributes print sec­tions avail­able to any Legacy. com client. ObitWriter guides fam­ily mem­bers though an in­ter­ac­tive for­mat that gen­er­ates a com­plete, pub­lish-ready cus­tom obituary in min­utes. In­clu­sion in the iPub­lish self-serve plat­form makes pric­ing and plac­ing that obituary in the news­pa­per easy for funeral di­rec­tors and fam­i­lies us­ing the por­tal. The iPub­lish AdPor­tal cre­ates full-color memo­rial Tributes sec­tions for news­pa­per clients. The part­ner­ship with Legacy means that even news­pa­pers that don't li­cense iPub­lish Ad Por­tal can take ad­van­tage of this spe­cial sec­tion. Lineup Sys­tems www.lineup.com

Lineup Sys­tems re­leased Ad­point App, which is now avail­able on the Sales­force Ap­pEx­change, al­low­ing me­dia busi­nesses to con­nect with their cus­tomers, part­ners and em­ploy­ees. Ad­point is a cloud­based, lead-to-billing me­dia sales so­lu­tion de­signed ex­clu­sively for me­dia com­pa­nies with mul­ti­ple sales chan­nels in­clud­ing dig­i­tal, print, broad­cast, events and out­door ad­ver­tis­ing. The Ad­point App de­liv­ers me­dia sales so­lu­tions on the Sales­force Ap­pEx­change. It pro­vides Ad­point's lead-to-billing func­tion­al­ity within the Sales­force Sales Cloud en­vi­ron­ment, in­clud­ing Ad­point CPQ (Con­fig­ure, Price, Quote), com­plex pric­ing, work­flow and in­voic­ing vis­i­bil­ity.

News­bank www.news­bank.com News­Bank launched a new ver­sion of its web­site ar­chive sales tool, pro­vid­ing pub­lish­ers with a stream­lined way to of­fer read­ers ac­cess to their dig­i­tized and text-based archives. For end users, search­ing is free, with mul­ti­ple op­tions to pay for the con­tent they want. News­Bank hosts all pages and han­dles cus­tomer ser­vice as well as ecom­merce trans­ac­tions.

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