WORLD­WIDE MAR­KET FOR PRINT 2.0

Newspapers & Technology Magazine - - Contents - ▶ BY KIRSTEN STA­PLES CON­TRIBUT­ING WRITER

The World­wide Mar­ket for Print, a study pub­lished by NPES and VDMA and pro­duced in col­lab­o­ra­tion with The Econ­o­mist In­tel­li­gence Unit, was re­leased for pur­chase in No­vem­ber 2017. Build­ing on pre­vi­ous stud­ies, the re­port out­lined pro­jected re­sults for “Global Op­por­tu­ni­ties in Pub­lish­ing Print­ing and Mar­ket­ing and Com­mer­cial Print­ing 2012–2021.”

NPES is the for­mer name of the Vir­ginia-based As­so­ci­a­tion for Print Tech­nolo­gies (APTech). VDMA is the Ver­band Deutscher Maschi­ne­nund An­la­gen­bau, the Ger­man Me­chan­i­cal Engi­neer­ing As­so­ci­a­tion. The Print­ing and Pa­per Tech­nol­ogy As­so­ci­a­tion within the VDMA han­dled this re­port.

The study was con­ducted over 26 coun­tries, which were se­lected based on size and im­por­tance within the print­ing in­dus­try, in ad­di­tion to their like­li­hood for growth. The scope of the study rep­re­sents about 80 per­cent of global GDP and 70 per­cent of the world’s pop­u­la­tion.

The study found that as of 2017, the top five mar­kets for pub­lish­ing print­ing were China, the U.S., Ja­pan, the U.K. and France.

“Asia-Pa­cific is by far the largest pub­lish­ing print­ing mar­ket in the world, ac­count­ing for 51.5% of the to­tal mar­ket in 2016. It is the only re­gion that pre­sented pos­i­tive av­er­age an­nual growth in 2012–16,” the study says.

One of the key points from the study out­lines the dif­fi­cul­ties faced by print in­dus­tries as many con­sumers move to dig­i­tal plat­forms.

“All ma­jor mag­a­zines and news­pa­pers now have on­line con­tent, and some have com­pletely moved on­line, re­mov­ing print from their port­fo­lio al­to­gether. This trend will con­tinue, and mag­a­zine print­ing and news­pa­per print­ing will de­cline by an an­nual av­er­age of 2.3% and 2%, re­spec­tively, in 2017–21,” says the re­port.

The study showed that both mag­a­zines and news­pa­pers are see­ing a steady de­cline, news­pa­pers even more so. When it comes to print, news­pa­pers and

mag­a­zines are not see­ing growth in de­vel­oped mar­kets.

“Across the 26 coun­tries in our study, news­pa­per print­ing de­clined by an av­er­age of 5.5% per year in 2012–16. It will con­tinue to de­cline by an av­er­age of 2% every year un­til 2021,” says the study. “Mag­a­zine print­ing trends are sim­i­lar to those af­fect­ing news­pa­per print­ing. The seg­ment is on a de­clin­ing path, although the de­cline will be less ag­gres­sive than for news­pa­pers.” How­ever, while news­pa­per and mag­a­zine print­ing is see­ing de­cline in most ar­eas, they are show­ing growth in cer­tain mar­kets.

“The pub­lish­ing print­ing i ndus­try’s mar­ket share com­po­si­tion has not changed much since 2012 and will re­main the same in the com­ing years. Although news­pa­per print­ing i s de­clin­ing i n de­vel­oped mar­kets, it is grow­ing in emerg­ing mar­kets,” the re­port says. “Mag­a­zine and news­pa­per rev­enues will de­cline in both lo­cal- cur­rency and dol­lar terms, due to the global shift from tra­di­tional to dig­i­tal me­dia. Mag­a­zines and news­pa­pers will con­tinue to grow in emerg­ing mar­kets,” says the study.

Although c u rrently the news­pa­per in­dus­try is the largest seg­ment of print pub­lish­ing, it is also de­clin­ing the quick­est to dig­i­tal­iza­tion.

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