WORLDWIDE MARKET FOR PRINT 2.0
The Worldwide Market for Print, a study published by NPES and VDMA and produced in collaboration with The Economist Intelligence Unit, was released for purchase in November 2017. Building on previous studies, the report outlined projected results for “Global Opportunities in Publishing Printing and Marketing and Commercial Printing 2012–2021.”
NPES is the former name of the Virginia-based Association for Print Technologies (APTech). VDMA is the Verband Deutscher Maschinenund Anlagenbau, the German Mechanical Engineering Association. The Printing and Paper Technology Association within the VDMA handled this report.
The study was conducted over 26 countries, which were selected based on size and importance within the printing industry, in addition to their likelihood for growth. The scope of the study represents about 80 percent of global GDP and 70 percent of the world’s population.
The study found that as of 2017, the top five markets for publishing printing were China, the U.S., Japan, the U.K. and France.
“Asia-Pacific is by far the largest publishing printing market in the world, accounting for 51.5% of the total market in 2016. It is the only region that presented positive average annual growth in 2012–16,” the study says.
One of the key points from the study outlines the difficulties faced by print industries as many consumers move to digital platforms.
“All major magazines and newspapers now have online content, and some have completely moved online, removing print from their portfolio altogether. This trend will continue, and magazine printing and newspaper printing will decline by an annual average of 2.3% and 2%, respectively, in 2017–21,” says the report.
The study showed that both magazines and newspapers are seeing a steady decline, newspapers even more so. When it comes to print, newspapers and
magazines are not seeing growth in developed markets.
“Across the 26 countries in our study, newspaper printing declined by an average of 5.5% per year in 2012–16. It will continue to decline by an average of 2% every year until 2021,” says the study. “Magazine printing trends are similar to those affecting newspaper printing. The segment is on a declining path, although the decline will be less aggressive than for newspapers.” However, while newspaper and magazine printing is seeing decline in most areas, they are showing growth in certain markets.
“The publishing printing i ndustry’s market share composition has not changed much since 2012 and will remain the same in the coming years. Although newspaper printing i s declining i n developed markets, it is growing in emerging markets,” the report says. “Magazine and newspaper revenues will decline in both local- currency and dollar terms, due to the global shift from traditional to digital media. Magazines and newspapers will continue to grow in emerging markets,” says the study.
Although c u rrently the newspaper industry is the largest segment of print publishing, it is also declining the quickest to digitalization.