Apple wants to add big papers to Texture
Apple wants major U.S. newspapers in the U.S. to add their content to Texture, the magazine distributor app Apple purchased in spring, Recode reports.
Apple has contacted e New York Times, Wall Street Journal and Washington Post about joining the app, according to people familiar with the e ort, Recode reports. An Apple rep declined to comment on the e ort.
Texture allows people to access as many stories as they like from a selection of magazines for $10 a month. It’s not clear if the papers would be integrated into the existing services or made into an additional service.
“But no matter how Apple structures the proposal, it may be a hard sell for any of the papers, which already have big subscription businesses of their own and would be concerned about cannibalizing their own sales,” according to Recode.