CB Preferred unveils marketing program
The Coldwell Banker Preferred offiFHs Ln BOuH BHOO DnG CRnshRhRFNHn announced the launch of an updated website and new marketing campaign for Coldwell Banker Previews InternDWLRnDO, WhH EUDnG’s OuxuUy hRPH sDOHs program.
The effort highlights Henderson Talbot, a real estate entrepreneur from WhH 1930s whR HsWDEOLshHG 3UHvLHws DnG usHG fiOP WR “SUHvLHw” HxFOusLvH homes among clients and contacts. That ingenuity inspired the “Previews” name years ago, and holds true today, as video and high-end photography have emerged as essential sales tools for luxury real estate properties.
“Coldwell Banker sells, on average, PRUH WhDn $70 PLOOLRn Ln OuxuUy hRPHs every day and Coldwell Banker Previews Property specialists participated Ln PRUH WhDn 13,500 WUDnsDFWLRn sLGHs RI hRPHs SULFHG DW $1 PLOOLRn RU PRUH Ln 2011,” sDLG DDn CDSDUR, EUDnFh vLFH president of the Coldwell Banker PreIHUUHG RIfiFH Ln BOuH BHOO.
“2uU FHUWLfiHG 3UHvLHws OuxuUy sSHcialists represent some of the most prestigious properties here in Montgomery County and around the world,” said phawn Tammaro, branch vice president RI WhH CROGwHOO BDnNHU 3UHIHUUHG RIfiFH in Conshohocken. “This new campaign will certainly showcase their sales expertise and efforts.”
FHDWuULnJ PRUH WhDn 12,000 HxFHStional estates, coldwellbankerpreviews. com showcases black-and-white photography with a homepage slideshow of images and video tours of listings from the CB Previews International network.
The website is available in many languages, including: English, French, German, Japanese and ppanish.
The campaign additionally includes Previews Magazine that features exceptional properties from across the Northeast and Eastern peaboard. To learn more about luxury marketing, current luxury real estate trends in Greater Philadelphia, Montgomery County, and surrounding communities, and to receive a copy of the new Previews MDJDzLnH, FDOO DDn CDSDUR DW 215641-2727 RU HPDLO hLP DW DCDSDUR@ CBPref.com; or phawn Tammaro at 610-828-9558 RU HPDLO hLP DW STDPPDUR@CB3UHI.FRP