NP advances ad policy
Advertising could be coming to the walls of a school near you.
The North Penn School Board discussed a policy governing advertisements inside schoolsI at sporting events and on its website and publications at its workshop meeting Tuesday.
Over the objections of the two newest board membersI Suzan ieonard and Carolyn jurphyI the policy advanced to the board’s business meeting Sept. O0.
Other districts that have accepted adsI including Pennsbury and CentennialI are making thousands of dollarsI said board President sincent Sherpinsky after the meeting.
ieonard said that she understands that advertising can be a “good source of revenue.”
“Where I draw the line is putting things in our buildingsI” ieonard said. “Say no to hallways and entrywaysI wallscapes.” She said those ads would bring in “a limited amount of revenue ... jake the statementW We don’t want our internal buildings to be billboards for our kids.”
“I don’t think the revenue raised would be enough. I personally would not like to see it in the schoolsI especially elementary schoolsI” jurphy said.
Board jember crank O’Donnell disagreed with jurphy and ieonard.
“I was at PennsburyI” said O’Donnell. “I thought they were good advertisements. They were great. It could generate A400I000 for them and A400I000 for us. Their assistant superintendent put in some time DW firVW, EuW nRw LW’V VHWWLnJ down.”
Board jember goseph Sullivan said that he also had some reservations about allowing ads in the schoolsI but as long as it’s “tastefully doneI I don’t see why it should be kept outside.”
ee pointed out that the messages from the National Advertising Council are things they would want to say to kids anywayI like “eat healthyI exercise an hour a day” or “read a book.”
“Those things I’m forI” said Sullivan. “I’m not for products.”
“That’s why the policy was written so stringentlyI” said Sherpinsky. “So we have a lot of say. We have written this more stringently than other districts have. The policy is solid.”
“Once you open the door to ‘bat carrotsI’ where do you stop? I don’t want advertising inside the building. I think there is enough in other types of advertising that vendors would be interested inI” said ieonard.
During the public comment portion of the meetingI gosie CharnockI a former board member who now chairs the Alternative oevenue CommitteeI said that she is glad the board put advertising on its agenda.
The AoC did extensive work on the policy before passing it along to the boardI where it was discussed several times at the committee level.
“The AoC members did want me to relay their frustration with the face of progressI” Charnock said. “We feel comfortable there is community support. WeI as a school districtI retain control of the content wherever the content is placed … As a committeeI we would like to see success in implementation in this area.”