NP ad­vances ad pol­icy

North Penn Life - - NEWS - By Linda Stein lstein@jour­nal­reg­is­

Ad­ver­tis­ing could be com­ing to the walls of a school near you.

The North Penn School Board dis­cussed a pol­icy gov­ern­ing ad­ver­tise­ments inside schoolsI at sport­ing events and on its web­site and pub­li­ca­tions at its work­shop meet­ing Tues­day.

Over the ob­jec­tions of the two new­est board mem­bersI Suzan ieonard and Carolyn ju­r­phyI the pol­icy ad­vanced to the board’s busi­ness meet­ing Sept. O0.

Other dis­tricts that have ac­cepted adsI in­clud­ing Penns­bury and Cen­ten­ni­alI are mak­ing thou­sands of dol­larsI said board Pres­i­dent sin­cent Sher­pin­sky af­ter the meet­ing.

ieonard said that she un­der­stands that ad­ver­tis­ing can be a “good source of rev­enue.”

“Where I draw the line is putting things in our build­ingsI” ieonard said. “Say no to hall­ways and en­try­waysI wallscapes.” She said those ads would bring in “a lim­ited amount of rev­enue ... jake the state­mentW We don’t want our in­ter­nal build­ings to be bill­boards for our kids.”

“I don’t think the rev­enue raised would be enough. I per­son­ally would not like to see it in the schoolsI es­pe­cially el­e­men­tary schoolsI” ju­r­phy said.

Board jem­ber crank O’Donnell dis­agreed with ju­r­phy and ieonard.

“I was at Penns­buryI” said O’Donnell. “I thought they were good ad­ver­tise­ments. They were great. It could gen­er­ate A400I000 for them and A400I000 for us. Their as­sis­tant su­per­in­ten­dent put in some time DW firVW, EuW nRw LW’V VHWWLnJ down.”

Board jem­ber goseph Sul­li­van said that he also had some reser­va­tions about al­low­ing ads in the schoolsI but as long as it’s “taste­fully doneI I don’t see why it should be kept out­side.”

ee pointed out that the mes­sages from the Na­tional Ad­ver­tis­ing Coun­cil are things they would want to say to kids any­wayI like “eat healthyI ex­er­cise an hour a day” or “read a book.”

“Those things I’m forI” said Sul­li­van. “I’m not for prod­ucts.”

“That’s why the pol­icy was writ­ten so strin­gent­lyI” said Sher­pin­sky. “So we have a lot of say. We have writ­ten this more strin­gently than other dis­tricts have. The pol­icy is solid.”

“Once you open the door to ‘bat car­rotsI’ where do you stop? I don’t want ad­ver­tis­ing inside the build­ing. I think there is enough in other types of ad­ver­tis­ing that ven­dors would be in­ter­ested inI” said ieonard.

Dur­ing the pub­lic com­ment por­tion of the meet­ingI gosie CharnockI a for­mer board mem­ber who now chairs the Al­ter­na­tive oev­enue Com­mit­teeI said that she is glad the board put ad­ver­tis­ing on its agenda.

The AoC did ex­ten­sive work on the pol­icy be­fore pass­ing it along to the boardI where it was dis­cussed sev­eral times at the com­mit­tee level.

“The AoC mem­bers did want me to re­lay their frus­tra­tion with the face of pro­gressI” Charnock said. “We feel com­fort­able there is community sup­port. WeI as a school dis­trictI re­tain con­trol of the con­tent wher­ever the con­tent is placed … As a com­mit­teeI we would like to see suc­cess in im­ple­men­ta­tion in this area.”

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