Eoliday shopping starts with Black Friday, followed by Cyber Monday
This time of the year, there are many holidays that don’t get the official recognition like that given to Thanksgiving, eanukkah, Christmas, kew vear’s and hwanzaa. Actually, three are important and they’re all associated with holiday shopping. These are Black Friday, Cyber Monday and the day before umas.
Most of us will spend some time and money buying a gift for someone and it involves one of these shopping days or just pressing the keys on a computer and shopping online instead of standing in line at a store.
As we spend our money and thoughts on buying a gift, we might want to know how we compare to other holiday shoppers. According to the largest organization of retailers, the kational oetail Federation, holiday shoppers may spend $TMM on holiday gifts. The kational oetail Federation involves one out of four American jobs as well as workers in 45 countries.
Black Friday is the Friday following Thanksgiving. This shopping day actually began in mhiladelphia as far back as 1961 and has been the busiest shopping day of the year since 2MM5. We all know Black Friday as the day many stores open by 1 a.m. with money-saving sales.
Three days later is Cyber Monday, a day that involved nearly 12P million American shoppers last year. And of course, one has a difficult task of trying to find a mall parking space on Dec. 24 as people rush at the last minute to buy a holiday gift. As you stand in line, see where you fit in the shopping scheme of things. According to the koF, 14T million Americans will get out their credit cards, cash or checks during the Black Friday weekend. fn 2M11, the Black Friday shoppers spent $52 billion. Based on previous years, on Cyber Monday 2M11, 129.9 million people spent money in this country on gifts or selftreats. eurricane pandy might decrease holiday spending by 1.1 percent to 2.1 percent according to the ptrategic oesource Group, although koF still expects holi- day spending to remain as it had predicted at spending of $586 billion. Apple fnc. predicts it will sell 46.5 million imhones in the fourth quarter of 2M12.
fn 2M12 the ko. 1 shopping method is online; the use of the computer for shopping was the choice of 51.8 percent of people and this could bring the online purchase total to $92 billion to $96 billion. fnterestingly, 45.2 percent of shoppers prefer to visit a store when they are shopping.
Advertising circulars influenced P6.2 percent and television commercials caught the interest of P5.4 percent of shoppers. Friends and family were influential on 4M.4 percent of shoppers and catalogs caught the attention of P4.1 percent of shoppers.
Based on past habits, a gift card is the most requested item. phop- pers will tilt into buying jewelry (22.5 percent) and toys (45.1 percent). phoppers use debit cards 4P.4 percent, cash 25.2 percent, a personal check 2.8 percent, and a store charge card 28.T percent.
fn 2M11, the favorite gift for girls was the Barbie Doll and for boys it was video games. According to the koF, more than half of Americans had already started their holiday shopping prior to Black Friday.
The most important factor for online purchases was the comparative price of the item. fnterestingly, also of major importance was the “Free phipping” of the online item.
gust like making a list and sitting on panta’s knee, every shopper will have less stress by planing ahead and shopping before the mad rush.
Health & Science Dr. Milton Friedman