Lansdale woman helps small business owners
In a struggling economy, when a business has to cut costs, administrative assistants are usually WKH fiUVW WR JR, aFFRUGLnJ to Nancy Calandra, of Lansdale.
She said her virtual assistant business can help small businesses and entrepreneurs be productive.
For the last four years, My Virtual Counterpart has been assisting small companies and singleperson startups complete day-to-day tasks.
According to Calandra, they include any administrative tasks as well as producing newsletters and blog updates, social media, marketing and customer retention.
Currently, she has four clients with varying responsibilities and time UHTuLUHPHnWV.
For those clients, Calandra states that her tasks include reading all incoming emails and either responding or calling customers back to anVwHU WKHLU TuHVWLRnV, updating her clients daily on her activity with their customers, reviewing clients’ databases of pending activities and “keeping them updated as to what is pending and if I was able to reach those FOLHnWV IRU UHTuLUHG LnIRUmation.”
“With a virtual assistant, you’re not paying for vacation time and EHnHfiWV IRU an HPSORyee,” said Calandra, who lives in the 200 block of Green Street. “You are only paying for the project and the time it takes to complete that project.”
Calandra said her past clients include a chef, a company that handles FROOHJH finanFLaO aLG, a contractor and a divorce mediation company.
“I like to help companies be in front of their audience,” she said.
A former administrative assistant with two different insurance companies as well as the real estate industry and gournal Register Co., North Penn Life’s parent company, Calandra said she understands the issues created by downsizing.
“The virtual assistant industry is starting to boom,” she said. “I’d like to thank the economy for that.”
Hoping to retool and expand her business locally, Calandra — whose closest geographic client is located in Maryland — said she is learning graphic and website design.
“I really want to open my business to the local community,” she said. “I want to start knocking on doors. I’d like to give people a helping hand.”
For more information on My Virtual Counterpart, visit www.myvirtualcounterpart. com or www.facebook.com/ VirtualAssistanceNancy.
Nancy Calandra at her home office in Lansdale.