Lans­dale woman helps small busi­ness own­ers

North Penn Life - - OPINION - By Bradley Schlegel bschlegel@jour­nal­reg­is­ter. com

In a strug­gling econ­omy, when a busi­ness has to cut costs, ad­min­is­tra­tive as­sis­tants are usu­ally WKH fiUVW WR JR, aFFRUGLnJ to Nancy Ca­lan­dra, of Lans­dale.

She said her vir­tual as­sis­tant busi­ness can help small busi­nesses and en­trepreneurs be pro­duc­tive.

For the last four years, My Vir­tual Coun­ter­part has been as­sist­ing small com­pa­nies and sin­gleper­son star­tups com­plete day-to-day tasks.

Ac­cord­ing to Ca­lan­dra, they in­clude any ad­min­is­tra­tive tasks as well as pro­duc­ing news­let­ters and blog up­dates, so­cial me­dia, mar­ket­ing and cus­tomer re­ten­tion.

Cur­rently, she has four clients with vary­ing re­spon­si­bil­i­ties and time UHTuLUHPHnWV.

For those clients, Ca­lan­dra states that her tasks in­clude read­ing all in­com­ing emails and ei­ther re­spond­ing or call­ing cus­tomers back to anVwHU WKHLU TuHVWLRnV, up­dat­ing her clients daily on her ac­tiv­ity with their cus­tomers, re­view­ing clients’ data­bases of pend­ing ac­tiv­i­ties and “keep­ing them up­dated as to what is pend­ing and if I was able to reach those FOLHnWV IRU UHTuLUHG LnIRU­ma­tion.”

“With a vir­tual as­sis­tant, you’re not pay­ing for va­ca­tion time and EHnH­fiWV IRU an HPSORyee,” said Ca­lan­dra, who lives in the 200 block of Green Street. “You are only pay­ing for the pro­ject and the time it takes to com­plete that pro­ject.”

Ca­lan­dra said her past clients in­clude a chef, a com­pany that han­dles FROOHJH fi­nanFLaO aLG, a con­trac­tor and a di­vorce me­di­a­tion com­pany.

“I like to help com­pa­nies be in front of their au­di­ence,” she said.

A for­mer ad­min­is­tra­tive as­sis­tant with two dif­fer­ent in­sur­ance com­pa­nies as well as the real es­tate in­dus­try and gour­nal Reg­is­ter Co., North Penn Life’s par­ent com­pany, Ca­lan­dra said she un­der­stands the is­sues cre­ated by down­siz­ing.

“The vir­tual as­sis­tant in­dus­try is start­ing to boom,” she said. “I’d like to thank the econ­omy for that.”

Hop­ing to re­tool and ex­pand her busi­ness lo­cally, Ca­lan­dra — whose clos­est ge­o­graphic client is lo­cated in Mary­land — said she is learn­ing graphic and web­site de­sign.

“I re­ally want to open my busi­ness to the lo­cal com­mu­nity,” she said. “I want to start knock­ing on doors. I’d like to give peo­ple a help­ing hand.”

For more in­for­ma­tion on My Vir­tual Coun­ter­part, visit www.myvir­tu­al­coun­ter­part. com or www.face­book.com/ Vir­tu­alAs­sis­tanceNancy.

Photo by GE­OFF PATTION

Nancy Ca­lan­dra at her home of­fice in Lans­dale.

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