New York Times’ Oscar ad de­clares ‘The Truth Is Hard’

Northwest Arkansas Democrat-Gazette - - NEWS -

NEW YORK — The New York Times will broad­cast a com­mer­cial called “The Truth Is Hard” dur­ing tonight’s Academy Awards, just days af­ter the com­pany and other news or­ga­ni­za­tions were blocked from join­ing an in­for­mal, on-the-record White House news brief­ing.

The 30-sec­ond ad in­cludes au­dio from voices in the vein of news clips, talk­ing about cer­tain “truths,” from “the truth is our na­tion is more di­vided than ever” to “the truth is the me­dia is dis­hon­est.” It is the first tele­vi­sion ad­ver­tis­ing from the Times since 2010 and its first brand-fo­cused tele­vi­sion ad in a decade.

The ad closes with: “The truth is hard. The truth is hard to find. The truth is hard to know. The truth is more im­por­tant now than ever.”

The clip, also posted on the Times’ of­fi­cial YouTube page, has more than 1.5 mil­lion views since it pre­miered Thurs­day.

Its air­date on ABC dur­ing the Os­cars comes two days af­ter the Times, the Los An­ge­les Times, CNN and other news or­ga­ni­za­tions were blocked from a White House brief­ing af­ter Pres­i­dent Don­ald Trump’s spokesman, Sean Spicer, re­stricted the num­ber of jour­nal­ists who could at­tend.

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