Silicon Valley spurs coding push in schools
At a White House gathering of tech titans last month, Tim Cook, the chief executive of Apple, delivered a blunt message to President Donald Trump on how public schools could better serve the nation’s needs. To help solve a “huge deficit in the skills that we need today,” Cook said, the government should do its part to make sure students learn computer programming.
“Coding,” Cook told the president, “should be a requirement in every public school.”
The Apple chief’s education mandate was just the latest tech company push for coding courses in schools. But even without Trump’s support, Silicon Valley is already advancing that agenda — thanks largely to the marketing prowess of Code.org, an industry-backed nonprofit group.
Code.org was founded in 2012 by Hadi Partovi, an early investor in Facebook and Airbnb, and his twin brother, Ali Partovi, himself an early investor in Zappos and Dropbox. The group first gained renown by using a viral video to stir up mass demand for coding lessons. Now Code. org’s goal is to get every public school in the United States to teach computer science.
In the tech-driven world, Hadi Partovi argues, computer science has become as essential for students as reading, writing and math. “Encryption is at least as foundational as photosynthesis,” he said.
Computer science is also essential to U.S. tech companies, which have become heavily reliant on foreign engineers. Trump’s efforts to limit immigration make Code.org’s teach-Americans-to-code agenda even more attractive to the industry.
In a few short years, Code. org has raised more than $60 million from Microsoft, Facebook, Google and Salesforce, along with individual tech executives and foundations. It has helped to persuade two dozen states to change their education policies and laws, Partovi said, while creating free introductory coding lessons, called Hour of Code, which more than 100 million students worldwide have tried.
In Arkansas, Gov. Asa Hutchinson has shepherded into law a requirement that all high schools offer computer programming classes, and the governor’s office sponsors an annual coding competition in which school teams compete
for scholarship money.
Along the way, Code.org has emerged as a new prototype for Silicon Valley education reform: a social-media-savvy entity that pushes for education policy changes, develops curricula, offers online coding lessons and trains teachers — touching nearly every facet of the education supply chain.
“They have got this multipronged approach,” said Amy Klement, a partner at Omidyar Network, a philanthropic investment organization started by the eBay founder Pierre Omidyar and his wife, Pam, which has given $5.5 million to Code.org. “It’s unique and a model I would love to see replicated.”
But Code.org’s multilevel influence machine also raises
the question of whether Silicon Valley is swaying public schools to serve its own interests — in this case, its need for software engineers — with little scrutiny.
“If I were a state legislator, I would certainly be wondering about motives,” said Sarah Reckhow, an assistant professor of political science at Michigan State University. “You want to see public investment in a skill set that is the skill set you need for your business?”
Partovi, 44, said he simply wanted to give students the opportunity to develop the same skills that helped him and his backers succeed. He immigrated as a child to the United States from Iran with his family, went on to study computer science at Harvard, and later sold a voice-recognition startup he had co-founded to Microsoft for a reported $800 million.
“That dream is much less
accessible if you are in one of America’s schools where they don’t even tell you you could go into that field,” Partovi said.
Even so, he acknowledged some industry self-interest. “If you are running a tech company,” he said, “it’s extremely hard to hire and retain engineers.”
Code.org is now one of the largest providers of free online coding lessons and computer science curricula. It has also provided training workshops to more than 57,000 teachers, Partovi said.
The rise of Code.org coincides with a larger tech-industry push to remake U.S. primary and secondary schools with computers and learning apps, a market estimated to reach $21 billion by 2020.
Before Code.org emerged, the National Science Foundation,
industry, and education experts worked for years to develop and spread computer science instruction in schools. In 2009, for instance, an engineer at Microsoft started a program called TEALS (for Technology Education and Literacy in Schools) that places tech company volunteers in schools to help teach the subject.
Then Partovi came along with the idea of using a viral video to spark mass demand for the courses.
He began by persuading Bill Gates, the co-founder of Microsoft, and Mark Zuckerberg, the Facebook chief executive, to appear in a short film promoting coding to students. In its first week on YouTube, the video, titled “What Most Schools Don’t Teach,” racked up roughly 9 million views. Within two weeks, Partovi said, about 20,000 teachers contacted him.
Partovi compared Code.org’s approach to those of startups like Airbnb and Uber. “Airbnb is disrupting the travel space, but they don’t own the hotels,” he said, adding: “We are in a similar model, disrupting education. But we are not running the school and we don’t hire the teachers.”
Partovi’s elite connections didn’t hurt.
One day in early 2013, he bumped into his neighbor, Bradford L. Smith, then a senior Microsoft executive, in a driveway outside their homes in Bellevue, Wash. Smith had recently published a Microsoft report calling for a federal plan to better prepare students for careers in computer science and engineering.
Partovi, for his part, was hoping to go viral with a message that coding could improve
students’ job prospects. Teaching skills that may lead to higher-paying jobs “seems like the kind of idea that everyone in the country can get behind,” he said.
Partovi promptly invited Smith over to preview his celebrity-coders video.
Microsoft soon became Code.org’s largest donor. Smith, now the president of Microsoft, compared their efforts to an educational initiative in the late 1950s. Back then, the Soviet Union had just won the space race by launching Sputnik, and the United States, in an effort to catch up, passed a law to finance physics and other science courses.
“We think computer science is to the 21st century what physics was to the 20th century,” Smith said.
Apple CEO Tim Cook speaks with President Donald Trump at an American Technology Council session in the State Dinning Room of the White House in June.