Wal-Mart ramps up back-to-school sales
Wal-Mart Stores Inc. is introducing “back to school helpers” as part of its plan to make the back-to-school shopping season more convenient for customers.
The helpers, who are modeled from the retailer’s “holiday helpers” that were positioned in stores during the Christmas season, are among the programs WalMart highlighted Thursday.
In addition, Wal-Mart said hundreds of back-toschool items will be available as part of its online grocery pickup service, which is available in about 800 locations.
Wal-Mart also is integrating the back-to-school shopping resource, TeacherLists, so customers can get the supplies they need, order with one click and pick the items up or have them delivered. Wal-Mart said nearly 500,000 classroom lists are available for search and the number is expected to grow to more than a million by the end of August.
Back-to-school season is the second busiest sales period for retailers. Shoppers will spend an estimated $83.6 billion this year, a 10 percent increase from 2016, the National Retail Federation said.