Poultry consumption down a bit in survey
U.S. chicken consumption has moderated recently, falling to levels last seen a couple of years ago, according to research presented Tuesday at the 2017 Chicken Marketing Summit.
In a survey taken in early June, 84 percent of consumers said they ate chicken purchased from a grocery store in the previous two weeks, and 67 percent ate chicken from a restaurant. While numbers are above average, both supermarket and restaurant consumption numbers declined, 3.4 percent and 6.9 percent respectively, to numbers last seen in 2015.
Reasons for the decline in consumption weren’t mentioned, but research hinted at media coverage related to chicken welfare as a strong factor.
The survey of 1,013 adults was commissioned by the National Chicken Council.