Sur­vey: More hunters record­ing video

Northwest Arkansas Democrat-Gazette - - NORTHWEST/TELEVISION - JOHN HAYES

Hunters na­tion­wide are grow­ing more video savvy.

The rise in the num­ber and qual­ity of out­door tele­vi­sion pro­grams, tech­no­log­i­cal ad­vances in com­pact light­weight af­ford­able videog­ra­phy gear, and on­line out­lets for home­made videos all have spurred more hunters to get ready for their close­ups.

A re­cent sur­vey con­ducted by South­wick As­so­ciates, a mar­ket re­search and firm spe­cial­iz­ing in hunt­ing, shoot­ing, fish­ing and other out­door recre­ation, found a 68 per­cent in­crease dur­ing the last five years in hunters who video some or all of their hunts.

The qual­ity of smart­phone cam­eras, pop­u­lar­ity of small ac­tion cams like Go­Pro and ac­ces­si­bil­ity of YouTube hunt­ing chan­nels have con­trib­uted to the in­creas­ing pop­u­lar­ity of cap­tur­ing the hunt on video.

“As tech­nol­ogy has be­come eas­ier to use and eas­ier to ac­cess, an in­creas­ing num­ber of hunters are bring­ing a whole new en­joy­able as­pect to this very tra­di­tional pas­time,” said Cody Lar­ri­more, a South­wick re­search an­a­lyst, in a state­ment. “Like pho­tos, video is a great way to cap­ture these im­por­tant mem­o­ries in our lives.”

Among hunters who video their hunts, 31 per­cent said they have been do­ing it for five or more years. Twenty-one per­cent have been tap­ing hunts for three to four years, 26 per­cent have done so for just one to two years and 21 per­cent said they started video­ing their hunts dur­ing the last year.

About one-third re­port video­ing their hunts al­ways or fre­quently, while 31 per­cent said they tape their hunts about half of the time. Thirty-nine per­cent do it oc­ca­sion­ally.

The South­wick sur­vey found 31 per­cent use a smart­phone, 23 per­cent use a mounted video cam­era and 7 per­cent use a still-cam­era with video ca­pa­bil­ity. De­spite the smaller-is-bet­ter trend, 39 per­cent pre­fer to tape their hunts us­ing a ded­i­cated video cam­era.

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