Rath Auto Re­sources to cel­e­brate grand open­ing

Northwest Arkansas Democrat-Gazette - - INTERNATIONAL - By Sarah Haney

Rath Auto Re­sources, of Spring­dale, will cel­e­brate its grand open­ing Satur­day, July 29. Lo­cated at 3558 S. Thomp­son St. This is the sec­ond lo­ca­tion for the in­de­pen­dent deal­er­ship with the other be­ing lo­cated in Fort Smith. “The com­pany was Put­nam Lin­coln Mer­cury for decades, but we started the Rath Auto Re­sources brand at the be­gin­ning of 2011,” stated Gen­eral Man­ager David Rath. “We de­cided to go in­de­pen­dent at that time.”

Rath Auto Re­sources car­ries a lit­tle bit of ev­ery­thing. All the ve­hi­cles are late model, pre­mium pre-owned cars with mostly low mileage. “Our in­ven­tory con­sists of any­thing we feel is a good prod­uct,” added Rath. “That’s the great thing about be­ing in­de­pen­dent — we don’t have some­body telling us what we can and can’t carry. If we feel like it’s a good prod­uct that holds up well and is good for our cus­tomers, then we can carry more of those.”

Rath Auto Re­sources is al­ways do­ing some kind of pro­mo­tion — ev­ery month they will have a spe­cial pro­mo­tion. “We’re al­ways do­ing some­thing, whether it’s ex­tra money for your trade-in or up to so much off on our ve­hi­cles — there’s never go­ing to be a month that doesn’t have some­thing go­ing on,” noted Rath.

Meineke Ser­vices

The Meineke Car Care Cen­ter, lo­cated di­rectly be­hind Rath Auto Re­sources, was started in 2011. When the deal­er­ship went in­de­pen­dent, they didn’t want to lose any of the ser­vices they re­ally cared about. This sets Rath Auto Re­sources apart from the com­pe­ti­tion — they are an in­de­pen­dent deal­er­ship with a fullser­vice shop. “It’s not just a place to get your oil changed. We do that, but it’s also a full-ser­vice shop,” stated Rath. The shop at the Fort Smith lo­ca­tion is con­sis­tently rated in the top five in the world. They do ex­cel­lent work and the cus­tomer ser­vice and sat­is­fac­tion is won­der­ful — it’s a great way to take care of the buy­ers af­ter the sale and it’s how the cars are made ready be­fore the sale. A lot of money and care is spent on each ve­hi­cle through the ser­vice to en­sure they are a good prod­uct be­fore they are put on the lot.

Bank Fi­nanc­ing

Rath Auto Re­sources does bank fi­nanc­ing as well. “A lot of the stand-alone in­de­pen­dent deal­er­ships do the ‘Buy Here, Pay Here’ op­tion,” said Rath. “That can get peo­ple stuck in a vi­cious cy­cle — you get the car, pay too much, it gives you trou­ble af­ter two years, and you end up buy­ing an­other one. For folks who have good credit, or for those with bad credit who want to get re-es­tab­lished, the fact that we do bank fi­nanc­ing is cru­cial. My fi­nance man­ager and I both have great re­la­tion­ships with credit unions re­gion­ally and na­tional lenders. That’s some­thing that makes Rath Auto Re­sources dif­fer­ent and some­thing they re­ally hang their hat on. They are able to se­cure fi­nance sources that typ­i­cally in­de­pen­dent deal­ers don’t get. Whether it’s a cus­tomer that wants to get the very low­est in­ter­est rate or some­body that is try­ing to get re-es­tab­lished and build their credit, this is some­thing Rath Auto Re­sources is able to of­fer them.

Rath Auto Re­sources is open Mon­day through Fri­day from 8:30 a.m.-7 p.m. (for sales) and 7:30 a.m.-6 p.m. (for ser­vice), They are also open on Satur­day from 8:30 a.m.-6 p.m. (for sales) and 7:30 a.m.-4 p.m. (for ser­vice),

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