2020 VI­SION

Ocean Drive - - Front Runner - BY BECKY RANDEL

WITH THE SU­PER BOWL AIR­ING GLOB­ALLY THIS MONTH, MI­AMI AL­READY STARTS TO PRE­PARE FOR 2020, WHEN AMER­ICA’S BIG­GEST SPORT­ING EVENT WILL RE­TURN TO THE MAGIC CITY.

Af­ter the Hard Rock Sta­dium un­der­went a $450 mil­lion ren­o­va­tion, with the world’s largest in­door street art gallery to boot, Mi­ami is ready to set yet an­other record: the most Su­per Bowls ever hosted by a city.

The year 2020 will mark South Florida’s 11th time host­ing, and this oc­ca­sion—which co­in­cides with the NFL’S 100th an­niver­sary—is set to be an all-out ex­trav­a­ganza.

Mike Zim­mer, pres­i­dent of the Mi­ami Su­per Bowl Host Com­mit­tee, points to Su­per Bowl Park as the hot spot for the fes­tiv­i­ties. “It’s go­ing to be un­be­liev­able— it’s a fan cen­ter, free of charge, that runs across 14 city blocks,” he says of the park, which will start at the In­ter­con­ti­nen­tal ho­tel in downtown and run up to the Pérez Art Mu­seum Mi­ami.

Ac­tiv­i­ties at the park will in­clude tail­gates, celebrity chef demon­stra­tions, in­ter­ac­tive games, con­certs, player meet-and-greets, a zipline with sky­line views, and more. “Tech­nol­ogy will drive a big part of this as well; a lot of things we’re look­ing at prob­a­bly haven’t even been in­vented yet,” says Zim­mer, not­ing one ex­pe­ri­ence would al­low fans to up­load their pictures di­rectly onto the 19-sto­ry­tall il­lu­mi­nated wall of the In­ter­con­ti­nen­tal. “[The Su­per Bowl] is a huge fi­nan­cial im­pact for us. Hun­dreds of mil­lions of dol­lars come into our com­mu­nity,” says Zim­mer. “Then, you have an­other hun­dreds of mil­lions of dol­lars in me­dia ex­po­sure. It’s go­ing to be spe­cial.” mi­amisb2020.com

Past Mi­ami Su­per Bowl half­time shows in­cluded per­for­mances by (clock­wise from top left) Tony Ben­nett and Patti La­belle (1995); Roger Dal­trey, Zak Starkey, and Pete Town­shend of The Who (2010); Ste­vie Won­der and Glo­ria Este­fan (both in 1999); and Prince (2007).

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