192 // BED­TIME STORY

Ocean Drive - - Contents March 2017 - BY LAU­REN EP­STEIN

With its lat­est launch and a new Magic City shop, ul­tra-luxe bed brand Hästens has clients sleep­ing like Swedish roy­alty.

“WHEN WE LAUNCHED VIVIDUS, WE NEVER IN­TENDED FOR IT TO BE A BED THAT STOPS EVOLV­ING.”

—JAN RYDE

WITH ITS LAT­EST LAUNCH AND NEW MAGIC CITY SHOP, UL­TRA-LUXE BED BRAND HÄSTENS HAS CLIENTS SLEEP­ING LIKE SWEDISH ROY­ALTY.

Eleven years ago, Jack Ryde, the late fourth-gen­er­a­tion owner of Swedish bed man­u­fac­turer Hästens, set out to cre­ate the great­est bed in the world. That sweet dream came true with the com­pany’s blue-checked mas­ter­piece: Vividus.

“When we launched Vividus, we never in­tended for it to be a bed that stops evolv­ing,” says Jan Ryde, Jack’s son and Hästens’s cur­rent owner and ex­ec­u­tive chair­man. The com­pany— which is set to open a 2,000-square-foot shop-in­shop at Brick­ell Mat­tress this month—re­cently re­launched its flag­ship bed, whose con­struc­tion re­quires 320 hours of work from four cer­ti­fied crafts­men fo­cused on ev­ery de­tail, from the north­ern Swedish red­wood frame to the hand-sewn lay­ers of horse­hair, cot­ton, and wool in the body-con­tour­ing mat­tress. The piece is lit­er­ally fit for a king—hästens was ap­pointed Pur­veyor to H.M. the King of Swe­den in 1952 and has served as of­fi­cial sup­plier to the Swedish Royal Court ever since—and car­ries a stately $140,000 price tag.

For many, though, get­ting the world’s great­est sleep ev­ery night is worth the price. “My first night in the new Vividus was like redis­cov­er­ing sleep, which was pro­found even for me,” says Ryde. “It’s the finest bed we’ve ever made.” 1030 SW Eighth St., Mi­ami, 305-326-4000; has­tens.com

cit for a king: eästensds sig­na­ture ed and lim­ited-edi­tion mod­els are crafted of tra­di­tional hand-sewn lay­ers of horse­hairi cot­toni and wool (ƛƨt­tƨʀ). ƢƧƬET ƛelƨư: cifth-gen­er­a­tion owner gan oyde.

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