—STEPHANIE SAYFIE AAGAARD
Well, a long, long time ago, on the courts of this fab game of tennis, men and women donned all kinds of different sportswear. Tennis champion René Lacoste, who won ten Grand Slam titles at Wimbledon, Forest Hills and The French Open in his day, wanted more, yes, a more breathable, airy shirt to hit the courts while serving up an ace! Lacoste invented the shortsleeved polo shirt (inspired by watching the polo players in London) with more moveable freedom for his arms to slam those winners in the back court. LACOSTE was also the first brand to put a logo on the outside of clothing.
Speaking of, let’s circle back to the croc! You see, here’s the deal…way back when, an American reporter nicknamed René Lacoste the alligator after Lacoste made a bet about his Davis Cup match and the prize…you got it, an alligator suitcase. Lacoste also dubbed the gator for his dogged persistence and determination when playing the game. Later, when Lacoste created the brand, the alligator moniker transformed to the good, ole crocodile which then became the famous logo.
René Lacoste dubbed himself the inventor and was always a forward thinker, creating not only the innovative sportswear line but the tennis ball machine which is still used today to enhance practices. Lacoste also published Tennis, about his tennis techniques to teach the next generation of up and comers. This man really had insight into bettering the sport of tennis from designing the shirt collar to blocking the sun off your neck to revolutionizing the tennis racket with a steel frame. When you think of the sport of tennis does a smiling crocodile come to mind? Ahhhh! Of course, the green reptile with a bright red mouth baring those famous teeth is the iconic fashion brand symbol for LACOSTE. Do you have any idea why this designer house chose this scaly, fierce fighter to be their formal emblem? I am so thrilled you asked!
The recognizable croc is returning for the third year as the official partner and outfitter of the Miami Open Presented by Itaú. LACOSTE continues its Miami connection, starting with dressing the tournament staff in the brand’s signature sporting elegance and welcoming tennis fans to stop, shop and indulge by donning the latest looks of the LACOSTE 2017 Spring/summer Sport Collection at its onsite boutique at Crandon Park. And get this…the French brand will also offer an exclusive co-branded Miami Open Collection so you get the best of both.
Here’s the skinny-the 2017 Miami Open collection is for everyone: the ladies, gents and even your kiddies will look absolutely fab in the latest trend in tennis and athletic leisure wear! The innovative designs mix lifestyle and the practical factor in this line. Gear up- literally, on the fresh batch of polos, tees, windbreaker jackets, shorts, tennis skirts, hats and handbags. The apparel is designed perfectly for our sunny, humid but lovely Miami weather. The run-resistant, ultra-dry pique knits and technical jersey fabric keep you dry and are oh so flexible whether you are playing the game or sipping a delish Miami Open libation courtside!
You will witness these sharp, mod ensembles on LACOSTE- sponsored players, including Dominika Cibulková, Alizé Cornet, Christina Mchale, Roberto Bautista-agut, Jérémy Chardy, Benoît Paire, Pablo Cuevas, Heyon Chung and Nicolas Mahut.
From tennis shoes to sunglasses to the classic polo, LACOSTE brings it all to the table with the high quality fabric, elegant sporty looks and the unmistakable brand recognition of thwat smiling croc!
STEPH SEZ…THE Miami Open is serving it up this year so come and dress to impress wearing your fav LACOSTE!