—STEPHANIE SAYFIE AAGAARD

Ocean Drive - - Miami Open -

Well, a long, long time ago, on the courts of this fab game of ten­nis, men and women donned all kinds of dif­fer­ent sports­wear. Ten­nis cham­pion René La­coste, who won ten Grand Slam ti­tles at Wim­ble­don, For­est Hills and The French Open in his day, wanted more, yes, a more breath­able, airy shirt to hit the courts while serv­ing up an ace! La­coste in­vented the short­sleeved polo shirt (in­spired by watch­ing the polo play­ers in Lon­don) with more move­able free­dom for his arms to slam those win­ners in the back court. LA­COSTE was also the first brand to put a logo on the out­side of cloth­ing.

Speak­ing of, let’s cir­cle back to the croc! You see, here’s the deal…way back when, an Amer­i­can re­porter nick­named René La­coste the al­li­ga­tor af­ter La­coste made a bet about his Davis Cup match and the prize…you got it, an al­li­ga­tor suit­case. La­coste also dubbed the ga­tor for his dogged per­sis­tence and de­ter­mi­na­tion when play­ing the game. Later, when La­coste cre­ated the brand, the al­li­ga­tor moniker trans­formed to the good, ole croc­o­dile which then be­came the fa­mous logo.

René La­coste dubbed him­self the in­ven­tor and was al­ways a for­ward thinker, creat­ing not only the in­no­va­tive sports­wear line but the ten­nis ball ma­chine which is still used to­day to en­hance prac­tices. La­coste also pub­lished Ten­nis, about his ten­nis tech­niques to teach the next gen­er­a­tion of up and com­ers. This man re­ally had in­sight into bet­ter­ing the sport of ten­nis from de­sign­ing the shirt col­lar to block­ing the sun off your neck to rev­o­lu­tion­iz­ing the ten­nis racket with a steel frame. When you think of the sport of ten­nis does a smil­ing croc­o­dile come to mind? Ah­hhh! Of course, the green rep­tile with a bright red mouth bar­ing those fa­mous teeth is the iconic fash­ion brand sym­bol for LA­COSTE. Do you have any idea why this de­signer house chose this scaly, fierce fighter to be their for­mal em­blem? I am so thrilled you asked!

The rec­og­niz­able croc is re­turn­ing for the third year as the of­fi­cial part­ner and out­fit­ter of the Mi­ami Open Pre­sented by Itaú. LA­COSTE con­tin­ues its Mi­ami con­nec­tion, start­ing with dress­ing the tour­na­ment staff in the brand’s sig­na­ture sport­ing elegance and welcoming ten­nis fans to stop, shop and in­dulge by don­ning the lat­est looks of the LA­COSTE 2017 Spring/sum­mer Sport Col­lec­tion at its on­site bou­tique at Cran­don Park. And get this…the French brand will also of­fer an ex­clu­sive co-branded Mi­ami Open Col­lec­tion so you get the best of both.

Here’s the skinny-the 2017 Mi­ami Open col­lec­tion is for ev­ery­one: the ladies, gents and even your kid­dies will look ab­so­lutely fab in the lat­est trend in ten­nis and ath­letic leisure wear! The in­no­va­tive de­signs mix life­style and the prac­ti­cal fac­tor in this line. Gear up- lit­er­ally, on the fresh batch of po­los, tees, wind­breaker jack­ets, shorts, ten­nis skirts, hats and hand­bags. The ap­parel is de­signed per­fectly for our sunny, hu­mid but lovely Mi­ami weather. The run-re­sis­tant, ul­tra-dry pique knits and tech­ni­cal jer­sey fabric keep you dry and are oh so flex­i­ble whether you are play­ing the game or sip­ping a del­ish Mi­ami Open li­ba­tion court­side!

You will wit­ness these sharp, mod en­sem­bles on LA­COSTE- spon­sored play­ers, in­clud­ing Do­minika Cibulková, Al­izé Cor­net, Christina Mchale, Roberto Bautista-agut, Jérémy Chardy, Benoît Paire, Pablo Cuevas, Heyon Chung and Ni­co­las Mahut.

From ten­nis shoes to sun­glasses to the clas­sic polo, LA­COSTE brings it all to the table with the high qual­ity fabric, el­e­gant sporty looks and the un­mis­tak­able brand recog­ni­tion of thwat smil­ing croc!

STEPH SEZ…THE Mi­ami Open is serv­ing it up this year so come and dress to im­press wear­ing your fav LA­COSTE!

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