CLEAN CON­SCIENCE

THE MAGIC CITY’S FIRST ON-DE­MAND WA­TER­LESS CAR WASH SER­VICE, WASHMYWHIP, IS AS GOOD FOR THE PLANET AS IT IS FOR MIAMIANS’ ON-THE-GO LIFE­STYLE.

Ocean Drive - - Contents - BY CARLA TOR­RES

The Magic City’s first on-de­mand wa­ter­less car wash ser­vice, Wash my whip, is as good for the planet as it is for Miamians’ on-the-go life­style.

The only thing worse than spend­ing a beau­ti­ful 70-de­gree Mi­ami day at the car wash is hav­ing a filthy (and sandy) au­to­mo­bile. En­ter Washmywhip, the first eco-friendly car wash­ing and de­tail­ing ser­vice in the 305 that comes di­rectly to you, so you can beat traf­fic, save time, and pro­tect the en­vi­ron­ment.

The idea of two for­mer J.P. Mor­gan in­vest­ment spe­cial­ists turned en­trepreneurs, Tarek El Gam­mal and Nathan Bek­er­man— who set out to cre­ate a busi­ness model as lu­cra­tive as it was green— Washmywhip sets it­self apart with a wa­ter­less de­tail­ing so­lu­tion that took a year of re­search, de­vel­op­ment, and “test­ing, test­ing, and more test­ing” to per­fect, says El Gam­mal.

So what’s in this mag­i­cal spot­less po­tion? “It’s kind of like our secret sauce: a mix of hy­per­lu­bri­cants that raise and break down dirt,” he ex­plains. The most im­por­tant thing to note is that after you or­der the ser­vice through the com­pany’s app, a Wash­pro shows up with noth­ing but a back­pack and uses less than a cup of H2O to get your ve­hi­cle sparkling. “Each wash saves 50 to 100 gal­lons of water.”

With the fu­ture of car care in Mi­ami shin­ing bright, Washmywhip has also part­nered with Uber to be­come the car-clean­ing provider of choice in the South­east US, with a pres­ence in Atlanta, Philadel­phia, Hous­ton, Dal­las, and Ten­nessee as well. No more ridin’ dirty. washmywhip.com

Ar­riv­ing at the time and place of your choice, tash­mythip’s clean­ing pros come armed with mi­crofiber cloths and a wa­ter­less liq­uid that re­moves dirt and leaves a smooth wax coat­ing for a long-last­ing shine. Pro tipw rse the code OCEAKARISE to get 10 per­cent off your first wash.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.