GAME ON

IN THE ES­TATES AT AC­QUALINA, THE TRUMP GROUP IS DO­ING MORE THAN CRE­AT­ING AN OP­U­LENT PLACE TO LIVE. IT’S BRING­ING EN­TER­TAIN­MENT AND AD­VEN­TURE RIGHT TO YOUR DOORSTEP.

Ocean Drive - - Contents - BY JON WARECH

In the Es­tates at Ac­qualina, The Trump Group is do­ing more than cre­at­ing an op­u­lent place to live. It’s bring­ing en­ter­tain­ment and ad­ven­ture right to your doorstep.

Ameni­ties are a given in any luxury de­vel­op­ment, but these days a pool, a gym, and even a world-class spa aren’t enough to sat­isfy the needs of elite buy­ers look­ing to call South Florida home. At the Es­tates at Ac­qualina, a $1.5 bil­lion res­i­den­tial pro­ject in Sunny Isles Beach (slated to open in 2020), up­scale liv­ing means a prop­erty that’s also a one-stop shop for all your ac­tion, ad­ven­ture, and en­ter­tain­ment de­sires. The Trump Group (no re­la­tion) hired Red­dy­made Ar­chi­tec­ture and De­sign to cre­ate Villa Ac­qualina, a 45,000-square-foot res­i­dentsonly amenity com­plex. For­get about keep­ing up with the Jone­ses; this place would make the Jet­sons feel at home.

“Wealthy peo­ple love to be pam­pered,” says de­vel­oper Jules Trump. “This is the treat­ment that they are ac­cus­tomed to. I don’t think it mat­ters whether they’re from In­dia or Con­necti­cut; they love the pam­per­ing idea.”

The key, ac­cord­ing to Trump, is to de­sign an en­vi­ron­ment that res­i­dents never need to leave—which is why Villa Ac­qualina will in­clude fa­cil­i­ties like a movie theater, bowl­ing lanes, an ice-skat­ing rink, a salt room in the spa, and even a twos­tory night­club.

“With the level of client we serve, it’s very im­por­tant that they be en­ter­tained,” he says. “They don’t want to go to a pub­lic ice rink. As we’ve learned over the years what peo­ple like, we add and we test and see what’s around the world that’s at­trac­tive to peo­ple.”

Tak­ing the con­cept of ameni­ties to a dy­namic new level, the Es­tates will also be home to a soc­cer field, bas­ket­ball courts, a Flowrider for surfers, and a Formula One rac­ing sim­u­la­tor that re­ceived an un­so­licited seal of ap­proval from a rac­ing leg­end. “Emer­son Fit­ti­paldi was here one day,” Trump says. “He and his son were on the sim­u­la­tor in the Man­sions [an ad­ja­cent prop­erty at Ac­qualina] for two hours. They en­joyed it tremen­dously. It gives a very real ex­pe­ri­ence.”

For the de­vel­oper, these perks (which also in­clude a cigar room, an in­ti­mate wine room, and a new spin on the of­fice dubbed the Wall Street Traders Club) amount to a $100 mil­lion ex­pense—and that isn’t even count­ing the neigh­bor­ing Ac­qualina Re­sort & Spa, a AAA Five Diamond fa­cil­ity that res­i­dents will have full ac­cess to. The com­bi­na­tion makes the Es­tates tough to du­pli­cate.

“I don’t know that oth­ers will fol­low,” Trump says. “It’s ex­pen­sive. There are very few places that will go to the ex­tent of hav­ing a five-star ho­tel and five-star ameni­ties. You don’t have to do this to sell apart­ments, but we want to pro­vide the finest.”

For Trump, the liv­ing ex­pe­ri­ence be­gins the sec­ond a res­i­dent walks through the door, which is why he en­listed Karl Lager­feld to de­sign the lob­bies. “At first we thought, ‘How dif­fer­ent can a lobby be?’ But he did some­thing amaz­ing. Peo­ple are not just im­pressed by the name, but the sheer beauty of it. Walk­ing in each time will be an ex­pe­ri­ence.” And liv­ing there will be ex­tra­or­di­nary. 17885 Collins Ave., Sunny Isles, 305-933-6666; es­tates at­ac­qualina.com

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