I AM WOMAN

Some of the world’s most lux­u­ri­ous watch brands make a se­ri­ous wrist-play for the ladies.

Ocean Drive - - Contents - BY AL­DOUS TUCK

A strong trend at this year’s Swiss watch fairs was an em­pha­sis on women’s time­pieces. While new watches and col­lec­tions for women are well-rep­re­sented an­nu­ally at Geneva and Basel, the dif­fer­ence in 2017 is that the in­dus­try is telling its fe­male cus­tomers loudly and clearly that they’re now at the top of its mind—by adding stun­ning new watches to col­lec­tions that had pre­vi­ously been de­cid­edly mas­cu­line; by in­cor­po­rat­ing non­tra­di­tional ma­te­ri­als into fem­i­nine de­signs; and by ex­pand­ing women’s op­tions in cat­e­gories such as smart­watches, world timers, and sports watches, of­ten con­sid­ered the do­main of men. This year, watch­mak­ers are right on time with what women want. For more watch fea­tures and ex­panded cov­er­age, go to oce­an­drive.com/ watches-and-jew­elry.

MAS­CU­LINE COL­LEC­TIONS GET STUN­NING NEW AD­DI­TIONS FOR WOMEN.

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