I AM WOMAN
Some of the world’s most luxurious watch brands make a serious wrist-play for the ladies.
A strong trend at this year’s Swiss watch fairs was an emphasis on women’s timepieces. While new watches and collections for women are well-represented annually at Geneva and Basel, the difference in 2017 is that the industry is telling its female customers loudly and clearly that they’re now at the top of its mind—by adding stunning new watches to collections that had previously been decidedly masculine; by incorporating nontraditional materials into feminine designs; and by expanding women’s options in categories such as smartwatches, world timers, and sports watches, often considered the domain of men. This year, watchmakers are right on time with what women want. For more watch features and expanded coverage, go to oceandrive.com/ watches-and-jewelry.
MASCULINE COLLECTIONS GET STUNNING NEW ADDITIONS FOR WOMEN.