RED HOT SUMMER
IT’S THE BIGGEST AND BEST SUMMER YET FOR DOWN UNDER CLOTHING AND SWIMWEAR BRAND
It’s the biggest and best summer yet for the Down Under clothing and swimwear brand Zimmermann.
Zimmermann, the feminine Australian clothing and swimwear line, has a very exciting summer planned. Nicky Zimmermann, who oversees design while her sister Simone runs the business side, is in the United States for the season, celebrating several events and milestones for the 26-year-old Sydney-based company.
This summer Zimmermann will welcome three new stores, in Miami’s Bal Harbour, New York City’s Meatpacking District, and on Bruton Street in London, expanding the brand’s repertoire to 24 shops and launching a European presence for the first time. “We found our girl: She goes to the Hamptons, she travels to Miami, she goes to London. Luckily, that’s what we want to do as well,” says Nicky. “It’s great having these [stores] so we can travel to these amazing places but also be there for work. It’s really exciting.”
Each location was wellscouted and long-desired: The company had been looking for the right spot in Mayfair for its first London store, and was equally eager to have a location in Miami—a longtime favorite travel destination for Nicky. A new Manhattan shop will become the second in the city. Inspired by Nicky’s love for these iconic locations,
Zimmermann even collaborated with British eyewear brand Cutler and Gross to design five sunglass styles to represent the Zimmermann girl in LA, London, Miami, New York, and Sydney—sold exclusively at each of these locations.
Nicky’s time Stateside will also give Zimmermann the chance to host its first resort show, which will take place in New York, showcasing the Spring/summer collection that was inspired by a nightclub she frequented as a teen.
“I would drive into the city, and it was a place where you could express yourself and the music was quite experimental. The era was the late ’80s, [and we were] coming from an area where you were less encouraged to express yourself,” she recalls. “My girlfriends and I would make our outfits.” The resulting collection has a slight pirate vibe thanks to frilled shirts and muted colors, along with stripes mixed with florals and corset tops. To Nicky, the stand-out piece is a peach lace dress with a handkerchief hem and a corset top. “It’s about selecting all these beautiful little pieces of things and putting them together.” 9700 Collins Ave., Bal Harbour, 305-866-0311; zimmermannwear.com
“WE FOUND OUR GIRL: SHE GOES TO THE HAMPTONS, SHE GOES TO MIAMI, SHE TRAVELS TO LONDON.”
TOP LEFT: Models sparkle backstage in Zimmermann’s Fall/winter 2017 collection. TOP RIGHT: The designer of the Zimmermann sister duo, Nicky. BOTTOM LEFT AND RIGHT: Feminine frills and textured layers make for a dreamy runway show.
Nicky Zimmermann (whose longtime favorite travel destination is the Magic City) makes finishing touches before the Fall/ Winter show.
LEFT: A sketch from the collection. RIGHT: Zimmermann will host its first-ever resort show in New York this season, showcasing the Spring/summer collection. BOTTOM RIGHT: Miami inspired shades from the Zimmermann X Cutler and Gross collection.
A model struts down the runway in one of the line’s ultrafeminine designs.