IN HIS SHOES

STRUT—DON’T WALK—TO JORGE BISCHOFF’S MI­AMI OUT­POST, WHERE EACH SHOE SHINES WITH BRAZIL­IAN FLAIR.

Ocean Drive - - Contents - BY LAU­REN EP­STEIN

Strut—don’t walk—to Jorge Bischoff’s Mi­ami out­post, where each shoe shines with Brazil­ian flair.

“The Lines of A PUMP POR­TRAY its creator’s sig­na­ture HALL­MARK.”

—jorge bischoff

With a bur­geon­ing busi­ness in Brazil, it was only a mat­ter of time be­fore de­signer Jorge Bischoff made his mark on the States. Land­ing in the Magic City ear­lier this year with a starstud­ded open­ing at the bil­lion-dol­lar Brick­ell City Cen­tre, Bischoff—and his shoes—hit the US ground run­ning.

“The city makes me feel at home,” the de­signer raves of Mi­ami. “The store de­liv­ers the ex­pe­ri­ence and de­light of be­ing part of the Jorge Bischoff uni­verse, con­vey­ing our aura and per­son­al­ity.” To that end, the bou­tique’s de­sign re­flects the fash­ions it con­tains. Shim­mer­ing gold ac­cents, Bischoff says, “con­nect us back to the col­lec­tions that are true jew­elry for the feet,” while the clean lay­out and white el­e­ments “match the city’s lev­ity and di­rect the spot­light to the prod­ucts.”

Though Bischoff of­fi­cially launched his name­sake brand in 2003, he en­tered the world of shoe­mak­ing much ear­lier, work­ing as a man­ual leather cut­ter when he was just 11. By 16, he knew he wanted to cre­ate shoes and ac­ces­sories for a liv­ing.

Now 52, Bischoff has so­lid­i­fied his place in the fash­ion world: “I am al­ways in tune with trends,” he says. “But un­ex­pected mixes of col­ors, ma­te­ri­als, and tex­tures—pre­sented har­mo­niously in a stun­ning man­ner— are also present in my work, re­gard­less of whether that is in vogue.”

When asked which cre­ation is his fa­vorite, Bischoff an­swers sim­ply: a pump, no de­tails, just a re­ally high heel. “The lines of a pump por­tray its creator’s sig­na­ture hall­mark,” he says. “I am proud of all that the brand rep­re­sents to­day.” Brick­ell City Cen­tre, 701 S. Mi­ami Ave., Mi­ami, 786-3473441; jorge­bischoff.com

ƜLOƜƤƯIƬE FROM TOP LEFT: The new store at %rick­ell &ity &en­tre sky high clas­sic pumps -orge %ischoff un­ex­pected col­ors, tex­tures, and ma­te­ri­als come to­gether in this Nau­ti­cal col­lec­tion heel 1 in­side the boutitue de­tail on a bag from the &las­sic %lack and White col­lec­tion .

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