2.5–15x44 $1,200 1st plane MOA reticle With its brushed-nickel controls, this 30mm riflescope might be the dressiest optic in the test field. It’s also a shooter. Maven broke into the optics business by offering customizable, direct-to-consumer binoculars and spotting scopes. The Wyoming-based company’s first riflescope offers either a simple non-illuminated holdover reticle or a very capable Moa-based reticle that features fast and useful holdover references at every magnification and also precise aiming points for long-distance targets. The reticle’s capability is enhanced by the RS.1’S gem-bright glass and positive, precise turrets.