Es­cape to Eden

Fire up your fat-burn­ing ma­chine with this Meta­bolic Mon­ster work­out, de­signed by ath­letic beast and cover-girl-crush Han­nah Eden.

Oxygen - - Contents - BY LARA McGLASHAN, MFA, CPT PHOTOGRAPHY BY PETER LUED­ERS

Sassy, brassy and badass-y, Han­nah Eden is the next hottest thing in fit­ness. Try her barn-burn­ing Meta­bolic Mon­ster work­out and you’ll see how she gets her rep.

HAN­NAH EDEN IS A FORCE. WHEN SHE EN­TERS A ROOM,

heads turn, in part be­cause of her surge of red hair, ex­otic looks and un­fil­tered speech de­liv­ered with a cheeky Bri­tish ac­cent. But there is also some­thing less tan­gi­ble, an air of grounded self-aware­ness that pulls peo­ple into her or­bit. Though she would likely deny this trait as in­her­ent, Eden is a doer, a mo­ti­va­tor, an in­flu­encer. It took her years to ar­rive at this place, at times dodg­ing land mines — both ex­ter­nal and self-in­flicted — yet she per­sists and has suc­ceeded where many have failed, brand­ing her­self and mak­ing a name with ab­so­lutely no help from any­one but her­self. And Google.

OK Google …

Eden and her hus­band Paulo Bar­reto co-own PumpFit Club, a group fit­ness train­ing fa­cil­ity in Fort Laud­erdale, Florida. The con­cept came to Eden in 2015 when, as a com­pet­i­tive Cross­Fit ath­lete, she saw peo­ple balk at the sport be­cause they were es­sen­tially afraid of the bar­bell. “I wanted to cre­ate some­thing with fewer bar­ri­ers of en­try, so I kept every­thing to do with Cross­Fit and re­placed the bar­bell with ket­tle­bells and other equip­ment,” she ex­plains. “I elim­i­nated reps and pre­scribed weights be­cause not hit­ting those num­bers made peo­ple feel dis­cour­aged, and I made the classes time-based in­stead.” PumpFit evolved and changed and mor­phed un­til fi­nally set­tling into its cur­rent for­mat that em­braces 10 spe­cific pil­lars of fit­ness, in­clud­ing things like speed, stamina, co­or­di­na­tion, agility, flex­i­bil­ity and bal­ance.

Their gym is a lit­tle over a year old and thriv­ing, hav­ing cleaved from its nascent lo­ca­tion af­ter Eden had a fall­ing out with the gym owner. Un­daunted, she Googled “How to run a busi­ness,” and Eden set out to do just that. “I was sick of work­ing for some­one else, and my hus­band looked at me like I was bat-s--t crazy when I told him I wanted to open our own place, but we are still here,” she says. “I still have no f-----g clue what I am do­ing and am still fig­ur­ing it out, but I won’t quit.”

Par­adise: Lost

That tena­cious per­son­al­ity trait has pi­loted Eden into most of her ath­letic ad­vents, and she grew up as both a bal­le­rina at the Royal Academy of Dance in Lon­don and a track star at the Thames Val­ley Track and Field Club. When her fam­ily re­lo­cated to the U.S., Eden was 16, and not atyp­i­cal of that tuml­tuous age group, she re­belled. She re­fused to go to school and was a “brat” to her par­ents, so she says, but soon she re­al­ized that this was an op­por­tu­nity to rein­vent her­self. So she pulled it to­gether, joined the track and ski teams, and slowly eveltated her GPA from 1-point-noth­ing to a 3.4 upon grad­u­a­tion.

Eden then chased her dreams to Florida where she be­came a star photography stu­dent at The Art In­sti­tute of Fort Laud­erdale — as well as a star partier. “I was a work­horse and had two or three jobs and would go non­stop,” she says. “The night scene there, you get con­sumed with it, and I worked as a bar­tender and stayed up for days at a time. I had a great time and I have zero re­grets, but I am thank­ful I got out when I did be­cause I didn’t re­al­ize how out of con­trol things had got­ten.”

Driven by per­fec­tion­ism, Eden would pop pills to stay awake and study, then again to stay awake for work, and again the next morn­ing to stay awake and go to school. She dropped a ton of weight and bot­tomed out around 105 pounds; at 5 feet 9 inches tall, she was nearly skele­tal.

“Then my busi­ness class final was a huge mar­ket­ing plan, and I stayed up for four days to get it done be­tween work, par­ty­ing and school,” she re­mem­bers. “I wanted to get a good grade, but when I went to turn it in, I fainted. Right there in the class­room.”

This wake-up call was pretty rude, and Eden vowed to get healthy and re­turn to her for­mer ath­letic self. “A good friend who had in­vested in a Cross­Fit gym asked me to try it out,” Eden says. “I fell in love with it. I to­tally re­placed every bad sub­stance you can think of with fit­ness, and it was the first time I had ever been re­ally good at some­thing. I was so strong, and when I set a goal, nine times out of ten I would reach it.”

She dove into the sport full bore and re­bounded so suc­cess­fully that she earned sev­eral top fin­ishes in the Cross­Fit south­east re­gion­als as well as in na­tional events. “I had built so much abil­ity phys­i­cally that I thought, Hey, I can also do this when it comes to

busi­ness,” she says. Hence, the re­sul­tant Google search and PumpFit con­cept.

Be­yond Busi­ness

Life as a busi­ness owner is not all rain­bows and uni­corns, and for a siz­able chunk of 2017, Eden and her hubby col­lec­tively coached eight PumpFit classes per day. But as mem­ber­ship grew, Eden was able to ex­pand her team and the duo were able to trim their work­load down to one or two classes per day. That opened up some time for Eden to cre­ate an on­line PumpFit pro­gram as well as an ap­parel line called FYR (Find Your Rea­son). But now she is fo­cus­ing on a larger pic­ture.

“The gym was do­ing well, and I had built my In­sta­gram fol­low­ing and de­cided I wanted to start do­ing more to give back to the com­mu­nity and to the world,” she says. Some­how the uni­verse con­nected her to Ash­ley Horner, a fel­low fit­ness icon, who asked Eden to team up with her to raise money for an or­phan­age in Haiti. Though she had never been a dis­tance run­ner, Eden agreed and the pair ran 230 miles around Haiti in five days and raised more than $79,000. In June 2018, they will again join forces to cy­cle the Ring Road around Ice­land — 828.6 miles to be com­pleted in eight days — with the money go­ing to a close friend of Eden’s stricken with stage IV can­cer.

“My big thing is that if you wait for some­one to tell you how to do some­thing, you’re never go­ing to make it,” says Eden about her jour­ney thus far. “There is no one to give you the ap­proval that you are good enough — you just have to do it. And even if you aren’t good enough, if you want it bad enough, you will be good enough by the end.”

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