Big events of the season will pack star power
In Palm Beach, “celebrity guest” is a tough gig. A few years back, actress, author and clean-eating advocate Marilu Henner was the guest speaker at a charity luncheon at The Breakers. After she was introduced, she rose to the podium, looked out and went immediately off-script.
“Before I begin,” the Taxi star said, “I just want to say that this is by far the best-dressed audience I’ve ever seen — and I’ve been to the Oscars!” The designer-clad Henner continued “I feel like a poor relation.”
Henner learned right away: If you’re the celebrity/VIP/power player in a town where everybody is a celebrity/VIP/power player, you dang well better bring your A-game.
A little star power can boost ticket sales for an event and awareness for a cause. Think Jerry Lewis and muscular dystrophy. Danny Thomas and St. Jude Children’s Hospital. Betty White and animal welfare.
And, if that celebrity has a personal connection to the cause, so much the better.