Big events of the sea­son will pack star power

Palm Beach Daily News - - FRONT PAGE - By SHAN­NON DON­NELLY

In Palm Beach, “celebrity guest” is a tough gig. A few years back, ac­tress, au­thor and clean-eat­ing ad­vo­cate Mar­ilu Hen­ner was the guest speaker at a char­ity lun­cheon at The Break­ers. Af­ter she was in­tro­duced, she rose to the podium, looked out and went im­me­di­ately off-script.

“Be­fore I be­gin,” the Taxi star said, “I just want to say that this is by far the best-dressed au­di­ence I’ve ever seen — and I’ve been to the Os­cars!” The de­signer-clad Hen­ner con­tin­ued “I feel like a poor re­la­tion.”

Hen­ner learned right away: If you’re the celebrity/VIP/power player in a town where ev­ery­body is a celebrity/VIP/power player, you dang well bet­ter bring your A-game.

A lit­tle star power can boost ticket sales for an event and aware­ness for a cause. Think Jerry Lewis and mus­cu­lar dys­tro­phy. Danny Thomas and St. Jude Chil­dren’s Hospi­tal. Betty White and an­i­mal wel­fare.

And, if that celebrity has a per­sonal con­nec­tion to the cause, so much the bet­ter.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.