Public to pick county’s tourism award win­ner

Palm Beach Daily News - - TODAY - By JEN­NIFER SORENTRUE

Three lo­cal or­ga­ni­za­tions are com­pet­ing for Palm Beach County’s top tourism prize, and the public will de­cide which one ul­ti­mately re­ceives the cov­eted award.

The Brazil­ian Court, Ba­hamas Par­adise Cruise Line, and the Palm Beach Zoo & Con­ser­va­tion Society are in the run­ning for the county’s an­nual Prov­i­den­cia Award, given by Dis­cover the Palm Beaches, the county’s of­fi­cial tourism mar­ket­ing or­ga­ni­za­tion.

The public can vote for the win­ner un­til April 30 at pb­post.sec­ond­stree­tapp.com/27th-An­nual-Prov­i­den­cia-Awards/ gallery.

“These en­ti­ties all em­body ex­cel­lence in our tourism com­mu­nity,” said Jorge Pes­quera, Dis­cover’s pres­i­dent and chief ex­ec­u­tive of­fi­cer. “This cov­eted award cel­e­brates in­di­vid­ual and busi­ness suc­cess within our tourism in­dus­try, and these three fi­nal­ists for the 27th an­nual Prov­i­den­cia Award join a long line of pres­ti­gious nom­i­nees from pre­vi­ous years.”

The win­ner will be an­nounced dur­ing a Travel Rally Day at the Richard and Pat John­son Palm Beach County His­tory Mu­seum on May 11.

“This is our sixth year sup­port­ing the Prov­i­den­cia Award, and we’re thrilled with the part­ner­ship,” said Tim Burke, pub­lisher of The Palm Beach Post and Palm Beach Daily News. “It’s ex­cit­ing to be part of the in­ter­ac­tive process that gives our au­di­ence and the lo­cal com­mu­nity a voice in the vote.”

Nom­i­na­tions for the award are based on: con­tribut­ing to the growth of the lo­cal tourism in­dus­try; im­ple­ment­ing in­no­va­tive sales, mar­ket­ing, public re­la­tions and so­cial me­dia ini­tia­tives; and cre­at­ing aware­ness of Palm Beach County as a premier tourist des­ti­na­tion.

The award is named af­ter a Span­ish ship that sank off the coast in the 1880s.

The crew sold its co­conuts to peo­ple who planted them along the shore­line. That’s how Palm Beach got its name.

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