TAPPED

Pasatiempo - - Moving Images - Rob DeWalt The New Mex­i­can

From Frye­burg, Maine, to the East­ern Garbage Patch float­ing in the North Pa­cific, the bot­tled-wa­ter in­dus­try con­tin­ues to poi­son the well of sus­tain­able progress while reap­ing huge prof­its and threat­en­ing pub­lic and en­vi­ron­men­tal health. Heavy on emo­tion, epiphany, and statis­tics, Tapped is a film that ev­ery sport-top-sucker should see. 8 p.m. Fri­day, March 26, only. The screen­ing is pre­ceded by a 5 p.m. bot­tle ex­change and an in­tro­duc­tion by Bioneers’ Tim Fores­man (bring your emp­ties!). Q & A with film­mak­ers Stephanie Soechtig and pro­ducer Sarah Ol­son fol­lows the screen­ing. Not rated. 76 min­utes. CCA

Cin­e­math­eque, Santa Fe. (Rob DeWalt)

Tapped, bot­tled-wa­ter ex­posé, not rated, CCA Cin­e­math­eque, 3 chiles Cor­po­rate greed. Pol­lu­tion. Obe­sity. Di­a­betes. Liver dis­ease. Breast and ovar­ian can­cers. Low sperm count, birth de­fects, and other “ad­verse re­pro­duc­tive out­comes.” Ahh, the long-term re­wards of con­ve­nient, name-brand H2O — that cool, re­fresh­ing drink.

In the 2009 doc­u­men­tary Tapped, co-direc­tors Stephanie Soechtig and Ja­son Lind­sey mine the murky depths of wa­ter pri­va­ti­za­tion and the ef­fects of the bot­tled-wa­ter in­dus­try on hu­man health, lo­cal economies, and the en­vi­ron­ment. Crafted in a slick-yet-in­for­ma­tive style rem­i­nis­cent of other 21st-cen­tury doc­u­men­taries about the re­la­tion­ship be­tween sus­te­nance and cor­po­rate goons ( Food, Inc.; Su­per Size Me; Food Mat­ters; The Fu­ture of Food), Tapped is heavy on emo­tion, epiphany, statis­tics, and stick­ing it to the man — but it’s a lit­tle light in the so­lu­tions depart­ment.

From Frye­burg, Maine to Hawaii, we learn, or re­learn, that the world’s most pre­cious nat­u­ral re­source is un­der at­tack. The bat­tle­field isn’t a place but rather an eco­nomic con­struct that puts profit over the preser­va­tion of the en­vi­ron­ment and its in­hab­i­tants at ev­ery turn. The film’s main tar­gets — Nestlé, Coca-Cola, and Pepsi — ped­dle wa­ter in a mar­ket that op­er­ates (mostly) out­side the con­trol of reg­u­la­tory agen­cies over­see­ing the health and safety of the na­tion’s nat­u­ral re­sources and food sup­ply.

Ex­am­ples of cor­po­rate in­flu­ence over wa­ter reg­u­la­tion run ram­pant in the film. For in­stance: some years ago in the farm­ing and small-busi­ness com­mu­nity of Frye­burg, res­i­dents were ini­tially un­aware that Nestlé — the largest multi­na­tional food pro­ducer in the world — was si­phon­ing wa­ter from the area for its Poland Spring-brand bot­tled wa­ter (the third-best­selling brand in the United States in 2009). Land parcels rich in wa­ter de­posits were pur­chased and pumped (be­tween 500 mil­lion and one bil­lion

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.