on everything from iPhone cases to tennis shoes and silk handkerchiefs. Throw in a stint working in stop-motion animation, video-game development, and an affinity for the generative-music leanings of Brian Eno, and the result is an informed and inspired contemporary artist who sees the combination of code, commerce, and creativity as nothing short of Warhol-era artworld history repeating itself — but with a much deeper sense of social responsibility and free-market relevance.
The From Pixels to Prints exhibit evolved from a conversation in Santa Fe. “I had an interactive piece, Playing With Fauna, in the wonderful show that Parallel Studios put together at the El Museo Cultural de Santa Fe,” Dr. Woohoo said. “During the show, I was talking to a gentleman whose friend was interacting with the piece, and a small group of kids entered the scene. I paused our conversation and told him this was the true test of whether the piece would be deemed successful. … Do they open their mouths in wonderment? Do they smile? Do they play? They did! It turns out the gentleman was Jon Carver, who teaches at Santa Fe Community College. In December, he asked if I wanted to do a show at SFCC and I said, emphatically, yes!”
The inspiration for Dr. Woohoo’s generative art springs from multiple sources, including the emotional and physical resonance of music, the creative and narrative arcs of cinema, social networking on the web, the interactivity of multi-touch devices like iPads, the mathematical qualities of architecture, and the composition of paintings by Piet Mondrian.
While aspects of his work may hint at the Warhol/Factory notion of the reproduction of art — you can, for example, purchase a Woohoo-designed iPhone case at www.zazzle.com — Dr. Woohoo is hell-bent on eliminating sameness from his gallery-focused repertoire while simultaneously selling his designs and ideas in the internet ether. “In a gallery setting, technology has made such a leap that each piece can originate from the same hardware and software but come out looking completely different and elicit a comparatively alien response,” he said.
Now, unpredictable human behavior, harnessed by an artist’s finesse with computer language, acts as the brushstroke on Woohoo’s digital canvas. But is it random? “I am not a mathematician,” Woohoo said, “but I know that within a finite amount of possibilities, I can avoid repetition from happening by using a pseudorandom number generator.” Really?
“ From Pixels to Prints is also an opportunity for people to explore the intersection of art and commerce at a local level,” Dr. Woohoo said. “Can this kind of art, a sort of Factory 2.0 where individual influence is considered, inspire a new economic gateway? And are Santa Fe’s and Albuquerque’s ‘creative economies’ ready to support that?” We certainly hope so. For more information about the work, and play, of Dr. Woohoo, visit www.drwoohoo.com.