Selling with style
Print advertising doesn’t have to be unrelentingly unattractive. Nobody makes that argument better than David Lance Goines, whose graphic designs meld art and advertising in a way that is persuasive and beautiful. You have probably seen his work on posters, book jackets, or wine labels. It is omnipresent in California’s Bay Area (he is based in Berkeley), where his elegant, comforting imagery invites viewers to dine at Chez Panisse, visit the Berkeley Horticultural Nursery, or buy the wines of Ravenswood or Domaine Chandon. The time-honored design ideals of the Arts and Crafts movement inform both his images and the way he scales them up for commercial use as posters, carrying out every step of the printing process personally on a press that has served him since 1966. Dover Publications has just released The Poster Art of David Lance Goines: A 40-Year Retrospective (with a foreword by Alice Waters, founder of Chez Panisse). Goines presents a lecture, “A Life in Posters,” in the New Mexico History Museum Auditorium (113 Lincoln Ave., 476-5200) at 2 p.m. on Saturday, April 23 ($10 admission at the door); and from 4 to 6 p.m. on the same afternoon, he signs copies of the new book at a public reception at Fisher Press (307 Camino Alire, 984-9919), where originals of his posters are on display through May 14.
— James M. Keller
One of many posters by David Lance Goines for Chez Panisse, 2007