Pasatiempo - - RANDOM ACTS -

Spend as much time as pos­si­ble por­ing over books pub­lished by ma­jor houses. Study their de­sign for­mats, in­clud­ing ti­tle-page lay­outs, ta­ble-of-con­tent styles, and pre­sen­ta­tion of copy­right in­for­ma­tion. Aspire to ex­cel­lence for ev­ery book project you choose to un­der­take. Learn to write brief, ef­fec­tive press re­leases — which you’ll in­clude with ev­ery book you send to ed­i­tors, pub­lish­ers, and crit­ics. De­velop a so­cial-me­dia mar­ket­ing plan. Be­come savvy on Face­book; learn to tweet. Cre­ate a web­site. Open an ac­count with a com­pany like Square, which al­lows you to take credit card or­ders.

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