FER­RARI AUS­TRALA­SIA BANS PAINT FROM THEIR FAC­TORY

Pasmag (USA) - - TR. -

For the past sev­eral years, Fer­rari buy­ers have been given the lux­ury of hav­ing the choice to paint their Fer­rari any color they want from the fac­tory floor. If you had the money, it could be done through Fer­rari's Tailor-Made pro­gramme, no mat­ter the color. Un­til now.

While speak­ing to me­dia in a re­cent con­fer­ence, Fer­rari's Aus­trala­sia chief ex­ec­u­tive Her­bert Ap­pleroth said that pink would not be an op­tion un­der any cir­cum­stances. “It just doesn't fit into our whole ethos to be hon­est,” he said. “It's a brand rule. No pink. No Poké­mon Fer­raris! There are other colors that aren't in our DNA as well, and they are won­der­ful colors too, but some are per­haps more suited to other brands.” He didn't spec­ify what the other colors were not in Fer­rari's DNA.

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