SNOW­BALL RALLY 2017 COV­ER­AGE

CAL­I­FOR­NIA TO COLORADO

Pasmag (USA) - - FRONT PAGE - STORY BY DAVID COULTER | PHOTOGRAPHY COUR­TESY OF DDE snow­ball­rally.com @snow­ball­rally snow­ball­rally

When you were 10 years old, did you have a poster of a Fer­rari on your wall? I did. In fact, it was a pic­ture that also fea­tured a Porsche, a Lam­borgh­ini, and a BMW. All four cars were per­fectly parked in their cus­tom-built garages, and in the back­ground was a man­sion over­look­ing the ocean. This is a com­mon child­hood dream, and for those who can grow up to af­ford it, a re­al­ity - specif­i­cally a beau­ti­ful su­per­car kept hidden away in a show­room garage. What about the peo­ple who ac­tu­ally drive their ex­otic cars? There's an an­swer: Snow­ball Rally.

imag­ine 25 su­per­cars fit­ted with snow tires, trav­el­ing across some the worst win­ter con­di­tions the United States has to of­fer – in the mid­dle of Jan­uary. Snow­ball Rally was cre­ated by the ap­pro­pri­ate­lyti­tled au­to­mo­tive me­dia com­pany, Daily Driven Ex­otics (DDE). The premise of DDE is simple: “Rain, Snow, or Shine – Drive or Die.” So nat­u­rally, the one of the most epic YouTube chan­nels out there cre­ated the most ex­treme rally.

With new ral­lies pop­ping up ev­ery month, Snow­ball needed to be dra­mat­i­cally dif­fer­ent if it wanted to stand out. In a very unique man­ner, the lead­er­ship team hand­picked each par­tic­i­pant based on spe­cific pa­ram­e­ters. The exclusive list of those cho­sen to be “Snowballers” was full of sea­soned rally driv­ers that go against the grain and are true ad­ven­ture seek­ers. These are au­to­mo­tive en­thu­si­asts that never set­tle for any­thing or­di­nary and are brave enough to drive in con­di­tions that the av­er­age driver would choose to avoid. These brave su­per­car own­ers are often re­ferred to as the “one per­cent of the one per­centers;” whereas, only one per­cent of the pop­u­la­tion can af­ford these cars, and only one per­cent of these se­lect few ac­tu­ally drive them in the el­e­ments.

Snow­ball Rally kicked off in snowy Lake Ta­hoe dur­ing the worst snow­storm in 10 years. In fact, the high­way lead­ing to

THE EXCLUSIVE LIST OF THOSE CHO­SEN TO BE “SNOWBALLERS” WAS FULL OF SEA­SONED RALLY DRIV­ERS THAT GO AGAINST THE GRAIN AND ARE TRUE AD­VEN­TURE SEEK­ERS.

the ho­tel was closed just 12 hours prior to the start of the rally. Af­ter a meet and greet at the lux­u­ri­ous Ritz Carl­ton, the rally headed south to Las Ve­gas for the night - this was only a brief stop in warm weather. The ad­ven­ture started the next morn­ing as the Snowballers headed to Park City, Utah. The scenery on the drive was filled with snow-capped moun­tains and fast-mov­ing high­ways. The Sun­dance Film Fes­ti­val was in full swing as the con­voy of su­per­cars rolled into the snow-filled streets. The tem­per­a­ture was freez­ing, but the Snow­ball crew had thought of ev­ery­thing - pro­vid­ing ev­ery­one with a lux­ury win­ter parka.

The fol­low­ing day lead to Aspen, Colorado, where the ESPN Win­ter X- Games were un­der­way. Par­tic­i­pants were pro­vided with VIP ac­cess to the events and con­certs. Snow­ball Rally even went as far as rent­ing a snow race track where Snowballers could prac­tice their win­ter driven skills at high speeds!

Snow­ball Rally would like to thank their spon­sors for help­ing cre­ate the world's first an­nual win­ter driven su­per­car rally: Pro­tec­tive Film Solutions, CMFR Canada, GT CON & Vorsteiner. Snow­ball Rally is just warm­ing up, and af­ter only its first year, looks to set it­self as the hottest au­to­mo­tive win­ter event out there.

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