Beneteau is known worldwide for its sleek design, quality construction and innovation in the manufacturing of seaworthy sailing and power yachts.
The Beneteau story began 130 years ago when Benjamin Bénéteau started building fishing trawlers in Saint-Gilles-Croix-de-Vie, France. Today Beneteau has manufacturing facilities in France, Brazil and the United States.
Beneteau’s production facility in Marion, South Carolina officially started operations in 1986. Today, the plant counts 200 employees and continues to produce 7 Beneteau models. Next year’s production plan will include the Swift Trawler 30.
Justin Joyner, Powerboat Manager for Beneteau America, answers our questions: JOYNER: I might suggest that the average Trawlerfest attendee is not much different than the general boat show crowd. That’s not to say that we think a Trawlerfest is just any other boat show, in fact, it’s quite the contrary. Trawlerfest events are a welcome change in pace for our dealers primarily because attendance is usually lower than other shows we attend. For each person we meet onboard one of our Swift Trawlers, we have the unique opportunity to slow down and really understand “What brings you to the boat show today?” JOYNER: “What’s the fuel burn on the Swift Trawler 34 at displacement speed?” The Swift Trawler 34 burns 1.9 gallons per hour at 7 knots. JOYNER: Boats come in many shapes and sizes, all with varying capabilities. Don’t pigeonhole yourself with a size restriction, instead go through your boat buying due diligence looking for a boat that answers your questions in particular who, where, when, how much, how fast. We particularly like the last part, because our trawlers are “swift.” JOYNER: Beneteau depends on its dealer network to best support the tens of thousands of Beneteau owners on the water today. A manufacturer cannot effectively support customers from one factory or even 12 factories on 3 continents as is our case. Truly it is our dealer network that makes us successful because of the support they give to our current owners. Everything Beneteau does is to support our dealers and they in turn support our boat owners and our future boat owners. As cheeky as it sounds, the Swift Trawler. Our Swift Trawler 42 was launched in 2003. JOYNER: Beneteau at its core is an engineering company. We aren’t much of a marketing and sales company but that has allowed us to focus on building boats and continuous innovation to fulfill a need. We don’t build boats by committee so there is a mission for each new design and model we create. We then set out to succeed in building the best boat we can for that purpose. This vision has served us very well on the sailboat side of the business and now in the trawler niche. We are only now realizing the mission success of our Gran Turismo and Monte Carlo brands.
Agreat use for ripe fruit is to steep it in your favorite alcohol for a few days—or even weeks. I make a batch of apple-spiced bourbon around the holidays and strawberry-rhubarb gin when the weather turns warm. Once you’re happy with the flavor of your personal concoction, pour a measure over a chunk of ice and sip it straight, or add it to other ingredients like we did here.
For this spritzer, we chose the tart spike of fresh grapefruit, and zested it up with a splash of Fee Brother’s grapefruit bitters. As always, play with the endless combinations to suit your taste.