Beneteau is known world­wide for its sleek de­sign, qual­ity con­struc­tion and in­no­va­tion in the man­u­fac­tur­ing of sea­wor­thy sail­ing and power yachts.


Passage Maker - - @Rest -

The Beneteau story be­gan 130 years ago when Benjamin Bénéteau started build­ing fish­ing trawlers in Saint-Gilles-Croix-de-Vie, France. To­day Beneteau has man­u­fac­tur­ing fa­cil­i­ties in France, Brazil and the United States.

Beneteau’s pro­duc­tion fa­cil­ity in Mar­ion, South Carolina of­fi­cially started op­er­a­tions in 1986. To­day, the plant counts 200 em­ploy­ees and con­tin­ues to pro­duce 7 Beneteau mod­els. Next year’s pro­duc­tion plan will in­clude the Swift Trawler 30.

Justin Joyner, Power­boat Man­ager for Beneteau Amer­ica, an­swers our ques­tions: JOYNER: I might sug­gest that the av­er­age Trawler­fest at­tendee is not much dif­fer­ent than the gen­eral boat show crowd. That’s not to say that we think a Trawler­fest is just any other boat show, in fact, it’s quite the con­trary. Trawler­fest events are a wel­come change in pace for our deal­ers pri­mar­ily be­cause at­ten­dance is usu­ally lower than other shows we at­tend. For each per­son we meet on­board one of our Swift Trawlers, we have the unique op­por­tu­nity to slow down and re­ally un­der­stand “What brings you to the boat show to­day?” JOYNER: “What’s the fuel burn on the Swift Trawler 34 at dis­place­ment speed?” The Swift Trawler 34 burns 1.9 gal­lons per hour at 7 knots. JOYNER: Boats come in many shapes and sizes, all with vary­ing ca­pa­bil­i­ties. Don’t pi­geon­hole your­self with a size re­stric­tion, in­stead go through your boat buy­ing due dili­gence look­ing for a boat that an­swers your ques­tions in par­tic­u­lar who, where, when, how much, how fast. We par­tic­u­larly like the last part, be­cause our trawlers are “swift.” JOYNER: Beneteau de­pends on its dealer net­work to best sup­port the tens of thou­sands of Beneteau own­ers on the wa­ter to­day. A man­u­fac­turer can­not ef­fec­tively sup­port customers from one fac­tory or even 12 fac­to­ries on 3 con­ti­nents as is our case. Truly it is our dealer net­work that makes us suc­cess­ful be­cause of the sup­port they give to our cur­rent own­ers. Ev­ery­thing Beneteau does is to sup­port our deal­ers and they in turn sup­port our boat own­ers and our fu­ture boat own­ers. As cheeky as it sounds, the Swift Trawler. Our Swift Trawler 42 was launched in 2003. JOYNER: Beneteau at its core is an en­gi­neer­ing com­pany. We aren’t much of a mar­ket­ing and sales com­pany but that has al­lowed us to fo­cus on build­ing boats and con­tin­u­ous in­no­va­tion to ful­fill a need. We don’t build boats by com­mit­tee so there is a mis­sion for each new de­sign and model we cre­ate. We then set out to suc­ceed in build­ing the best boat we can for that pur­pose. This vi­sion has served us very well on the sail­boat side of the business and now in the trawler niche. We are only now re­al­iz­ing the mis­sion suc­cess of our Gran Turismo and Monte Carlo brands.

Agreat use for ripe fruit is to steep it in your fa­vorite al­co­hol for a few days—or even weeks. I make a batch of ap­ple-spiced bour­bon around the hol­i­days and straw­berry-rhubarb gin when the weather turns warm. Once you’re happy with the fla­vor of your per­sonal con­coc­tion, pour a mea­sure over a chunk of ice and sip it straight, or add it to other in­gre­di­ents like we did here.

For this spritzer, we chose the tart spike of fresh grape­fruit, and zested it up with a splash of Fee Brother’s grape­fruit bit­ters. As al­ways, play with the end­less com­bi­na­tions to suit your taste.

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