How to re­move ads and Spe­cial Of­fers from your Kin­dle or Kin­dle Fire

You can re­move them, but it’s go­ing to cost you.

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If your Kin­dle has ads or “Spe­cial Of­fers” show­ing on­screen, it’s be­cause you made a deal. You chose to save money on your Kin­dle’s pur­chase price by ac­cept­ing the “With Spe­cial Of­fers” dis­count. It seemed like a good idea at the time, but now you’re sick of the ads. The good news: You can back out of this deal. The bad news: It’s go­ing to cost you.

WHY DOES MY KIN­DLE HAVE SPE­CIAL OF­FERS?

You might not have given this much thought when you bought your Kin­dle, but Ama­zon of­fers a lower price for the E-reader if you

ac­cept Spe­cial Of­fers. As Ama­zon ex­plains ( go.pcworld.com/spof), “If your Fire tablet or Kin­dle e-reader in­cludes Spe­cial Of­fers, you’ll re­ceive Spon­sored Screen­savers and spe­cial of­fers, in­clud­ing per­son­al­ized ad­ver­tis­ing, from Ama­zon di­rectly on your de­vice.”

The With Spe­cial Of­fers but­ton is set by de­fault when you shop for a Kin­dle (see screen­shot 1).

By keep­ing the With Spe­cial Of­fers op­tion—the de­fault set­ting for this pur­chase—this Kin­dle Paper­white’s cost is $119.99.

Watch what hap­pens if we in­stead choose With­out Spe­cial Of­fers (see screen­shot 2). Once we se­lect With­out Spe­cial Of­fers, the price of the Kin­dle Paper­white goes up $20 to $139.99.

HOW DO I RE­MOVE ADS AND SPE­CIAL OF­FERS FROM MY KIN­DLE?

Re­mov­ing ads and Spe­cial Of­fers from your Kin­dle is easy, but Ama­zon’s not let­ting you go for noth­ing. Yes, you’ll have to pay to get rid of the ads—or “Un­sub­scribe from Spe­cial Of­fers,” as

Ama­zon puts it.

Here’s how to do it:

1: Sign in to your Ama­zon ac­count, and go to Man­age Your Con­tent and De­vices > De­vices.

2: Se­lect the Kin­dle de­vice from which you wish to re­move Spe­cial Of­fers. In­for­ma­tion about the de­vice will ap­pear be­low the de­vice’s list­ing on­screen.

3: Look for a line that says Spe­cial Of­fers / Of­fers And Ads. If you have Spe­cial Of­fers, it will say Sub­scribed.

4: Click the Edit link next to Sub­scribed, and fol­low the in­struc­tions to un­sub­scribe. Ama­zon will tell you the amount you need to pay, and charge you via your 1-Click Pay­ment set­ting.

At this point, we won’t judge you if you pause and de­cide not to pay to get rid of the ads. Money is money. We un­der­stand. En­joy your Kin­dle, and book­mark this page in case you get des­per­ate.

2.If you buy a Kin­dle Paper­white with­out Spe­cial Of­fers, the cost is $139.99—a premium that might be worth it if you don’t want to see ads.

If you buy an Ama­zon Kin­dle Paper­white (for in­stance) with Spe­cial Of­fers, the cost is $119.99—$20 off the list price. 1.

If your Ama­zon Kin­dle E-reader has Spe­cial Of­fers, you’ll see ads like this on your home screen or lock screen, or as a screen­saver when your Kin­dle is in sleep mode.

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