PLACE YOUR ZABÊTES!

NEW YORK FASH­ION MAVEN BETH BUC­CINI DE­LIV­ERS HIGH STYLE TO HER HOME­TOWN AT BRYN MAWR’S BUZZY NEW OUT­POST IRNA ZABÊTE. OF

Philadelphia Style - - Contents - BY MARNI PRICHARD MANKO

New York fash­ion maven Beth Buc­cini de­liv­ers high style to her home­town at Bryn Mawr’s buzzy new out­post of Kirna Zabête.

A few weeks af­ter Beth Buc­cini opened the Bryn Mawr lo­ca­tion of her renowned New York City fash­ion em­po­rium Kirna Zabête, a cus­tomer walked in, looked around at the rows of luxe, fash­ion-for­ward clothes, shoes, and ac­ces­sories, and stated, “You’ll never be able to sell any of this.” To which Buc­cini re­torted, “Ac­tu­ally, it’s all been sell­ing re­ally well.”

Re­ally, re­ally well, in fact. Buc­cini’s sar­to­rial sixth sense has rarely failed her. It was the rea­son that this for­mer fash­ion mag­a­zine editor opened her first store in New York’s Soho neigh­bor­hood 17 years ago, which has since gar­nered A-list fans like Gwyneth Pal­trow and Cameron Diaz. And it’s that same in­stinct that com­pelled her to bring it home to Philly this past win­ter. “When I first opened the New York store, I felt like there was a void in the mar­ket,” she says. “When I moved to Chadds Ford six years ago with my kids and hus­band, I spent a lot of time look­ing at what every­one was wear­ing. And I felt that same kind of void. The woman here is very so­phis­ti­cated and knows what she wants—and if she doesn’t know, she’s ea­ger to learn. And that’s my fa­vorite type of cus­tomer.”

To fill that lo­cal void, Buc­cini has trans­formed an old Septa garage into a sleek Bryn Mawr Vil­lage bou­tique that car­ries an eclec­tic and metic­u­lously cu­rated mon­tage of clothes, shoes, bags, ac­ces­sories, gifts, and home goods. Her wares range from a $5 Ter­rapin Sta­tion­ers Je T’aime

“THE WOMAN HERE [IN PHILADELPHIA] IS VERY SO­PHIS­TI­CATED AND KNOWS WHAT SHE WANTS—AND IF SHE DOESN’T KNOW, SHE’S EA­GER TO LEARN.” — beth buc­cini

Mini Card note­card to a $5,000 Mr&mrs Italy parka, with racks of enough Chloé, Stella Mccart­ney, Frame Denim, Adam Lippes, Al­tuzarra, and Saint Lau­rent pieces in be­tween to sa­ti­ate even the most dis­cern­ing shop­per.

“I think that my fash­ion editor train­ing was fun­da­men­tal in tweak­ing my eye and al­low­ing me to learn what’s im­por­tant and what’s in­ter­est­ing,” she says of how she de­cides what makes the cut. “I try not to look at things as a re­tailer all the time. The one thing I’ve found over the years is that peo­ple want in­ter­est­ing, new, fun, unique. But they also want so­lu­tions.”

Her editor train­ing and in­dus­try cred has also al­lowed her to forge global re­la­tion­ships with cut­tingedge, up-and-com­ing de­sign­ers, in­clud­ing 42 la­bels with whom she has ex­clu­sives in the Philly mar­ket, like Off White, Ellery, Monse, and La Dou­ble J. “It’s been our mis­sion for the last 17 years to carry the most im­por­tant de­sign­ers of today and to­mor­row,” says Sa­cai-lov­ing Buc­cini, who de­scribes her style in­spi­ra­tion as a cross be­tween revered so­cialite Lee Radzi­will and funky Won­der­land editor Ju­lia Sar­rJamois. “We have Gucci, which is the hottest de­signer in this lo­ca­tion, but I al­ways want to show new de­sign­ers that have that ele­ment of sur­prise. Cre­atively, it needs to give me goose­bumps.”

But don’t head over on the hunt for the hottest trends. “I try not to be trend-based, be­cause at the end of the day you want to buy things that stay in your wardrobe that you can wear over and over,” she says. “Ide­ally, a woman should be fill­ing her closet with things that she loves of great qual­ity, that she can wear over a life­time.” Bryn Mawr Vil­lage, 915 and 925 W. Lan­caster Ave., Bryn Mawr, 610-581-7777; kir­naz­a­bete.com

“IT’S BEEN OUR MIS­SION FOR THE LAST 17 YEARS TO CARRY THE MOST IM­POR­TANT DE­SIGN­ERS OF TODAY AND TO­MOR­ROW.” — BETH BUC­CINI

Red alert: With Kirna Zabête now in her own back­yard in Bryn Mawr, Chadds Ford res­i­dent Beth Buc­cini is al­ready plan­ning a fourth lo­ca­tion in Palm Beach.

CLOCK­WISE FROM TOP: Cof­fee-ta­ble books and sleep masks make for chic gifts from Kirna Zabête; of-the- mo­ment hand­bags take cen­ter stage; a plush, pink sit­ting area by in­te­rior de­signer Steven Gam­brel; the bou­tique car­ries 42 la­bels that are ex­clu­sive to P

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