SOME­THING NEW

AF­TER DE­SIGN­ING 15 LOOKS FOR HER WEEK­LONG DREAM WED­DING, NAVEDA COU­TURE’S AMY DE­VAN TAKES HER BRIDAL LA­BEL IN A NEW DI­REC­TION.

Philadelphia Style - - Contents - BY CON­NIE CAPONE

Af­ter de­sign­ing 15 looks for her week­long wed­ding, Naveda Cou­ture’s Amy De­van takes her bridal la­bel in a new di­rec­tion.

Amy De­van, lead­ing lady of Philadelphia la­bel Naveda Cou­ture (naveda cou­ture.com), is a shin­ing ex­am­ple of the “love what you do” men­tal­ity. A Drexel MBA grad gone fash­ion, De­van spent years in cor­po­rate mar­ket­ing be­fore pur­su­ing her dream job in de­sign school and ul­ti­mately launch­ing Naveda, which sells on­line as well as in bou­tiques in­clud­ing Rit­ten­house’s

Shop Sixty Five (128 S. 17th St., 267-239-5488; shop­six­ty­five.com). Fast­for­ward three years and this jet­set­ter turned her week­long wed­ding into a bo­hemian day­dream. “Bri­dal­wear is a big part of what I do at Naveda,” says De­van, “I de­sign and style for who I call the ‘wan­der­luxe’—my in­ter­pre­ta­tion of a wild dreamer who has an ap­pre­ci­a­tion for in­tri­cate, luxe de­tails.” THE WED­DING: At the first of De­van’s two wed­ding cer­e­monies, at The Me­rion’s Sky­light Ball­room, an al­tar tow­ered with flow­ers and ac­cents like a vin­tage chan­de­lier and im­ported Chan­tilly lace. “It was de­signed to look like we were in an en­chanted gar­den,” says De­van.

THE LOOKS: Cre­at­ing more than 15 de­signs for her wed­ding, De­van styled her brides­maids in flo­ral­print silk lehen­gas and hand-em­broi­dered sum­mer capes. Since white sym­bol­izes mourn­ing in Hin­duism, De­van wore crim­son red; for the sec­ond cer­e­mony, she chose a dusty rose­c­ol­ored gown with ivory bead­work and a long veil. “I felt so re­gal,” she says. “Like I was out of an old Hol­ly­wood movie.” THE FUTURE: With the wed­ding be­hind her, De­van is tak­ing Naveda Cou­ture in a new di­rec­tion for 2017, with styling ser­vices, life­style prod­ucts, and jew­elry. Her aim is to re­launch the brand in a fresh light. Says the bliss­ful De­van, “I’m blend­ing my work with the start of my hap­pily ever af­ter. Does it get any bet­ter than that?”

CLOCK­WISE FROM LEFT: Amy De­van’s two wed­ding cer­e­monies were held at The Me­rion’s Sky­light Ball­room; an or­nate In­dian bridal sari from Naveda Cou­ture; the de­signer, clad in one of 15 looks she cre­ated for her week­long wed­ding, takes to the dance floor at

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