KEYS TO THE CAS­TLE

LUX­URY TOWN­HOME PROJECT NOVO GETS GO­ING IN LO­GAN SQUARE. PLUS: MIL­LEN­NI­ALS ARE TOP OF MIND AT TWO PHILLY HO­TELS. BY MARY-MAR­GARET EWENS

Philadelphia Style - - Contents -

Lux­ury town­home project NOVO gets go­ing in Lo­gan Square. Plus: Mil­len­ni­als are top of mind at two Philly ho­tels.

The April ground­break­ing of NOVO Philly (327 N.17th St., 215-923-1028; atri­umde­sign­group.com) brings a new 10-unit town­home de­vel­op­ment to Lo­gan Square. Si­t­u­ated in the heart of the city’s art and cul­ture cor­ri­dor and within steps of the Mor­mon Tem­ple, these five-story, ex­tra-wide lux­ury residences boast more than 6,000 square feet, city views, and a foot­print that pro­motes the flow of nat­u­ral light into the cen­ter of the home. Some of the stel­lar fea­tures in­clude fin­ished base­ments with 10-foot ceil­ings, a six-stop el­e­va­tor, and three out­door decks plus a rooftop deck with a built-in hot tub, per­gola, and out­door kitchen.

Be­sides cater­ing to ev­ery mod­ern need, what is per­haps most re­mark­able about these homes is their smart func­tion­ing in­fra­struc­ture: ra­di­ant floor­ing, home au­to­ma­tion sys­tems, and mul­ti­zone heat­ing and cool­ing sys­tems.

“The ar­chi­tec­ture, views, in­te­rior fin­ishes, and at­ten­tion to crafts­man­ship make this project the only one of its kind in Philadel­phia,” says Vic­tor Agiv, prin­ci­pal of A2Z De­vel­op­ment. NOVO is de­signed by the Atrium De­sign Group and A2Z De­vel­op­ment, the same group who is re­spon­si­ble for the de­vel­op­ment of other lux­ury com­mu­ni­ties such as Lau­rel Court, in North­ern Lib­er­ties, and 7In­spire, in Old City. Priced at $2.5 mil­lion, the first homes will be avail­able in Spring 2018.

When hus­band-and-wife de­sign team Chad and

Court­ney Lude­man came up with the idea for their new bou­tique ho­tel, Lokal (139 N. Third St., 267-702-4345; stay­lokal.com), they knew it had to stand out. Lo­cated in the heart of Old City, their col­lec­tion of just six suites was de­signed to feel more like apart­ments for a true home-away-from-home ex­pe­ri­ence. That was when the Lude­mans came up with the idea of “in­vis­i­ble ser­vice.”

“In­vis­i­ble ser­vice is an ap­proach to hos­pi­tal­ity that tries to re­duce the bar­rier be­tween a visitor and the real ex­pe­ri­ence of a place,” says Chad. “The idea is to still pro­vide all of those things guests want from a ho­tel with­out them feel­ing like they are leav­ing the neigh­bor­hood.”

They aban­doned the usual ho­tel front desk in fa­vor of cu­rated guide­books. Speck­led with all of the best hot spots in Philly for din­ing, shopping, and wan­der­ing, these city di­rec­to­ries help guests nav­i­gate the 215 like lo­cals. “It of­fers the kind of in-room rec­om­men­da­tions you might get from a friend,” says Court­ney. Lokal is cur­rently ac­cept­ing reser­va­tions for short-term and ex­tended stays.

Across town, Le Meri­dien (1421 Arch St., 215-422-8200; star­wood­ho­tels .com/lemeri­dien) is putting the fin­ish­ing touches on a siz­able mil­lion-dol­lar ren­o­va­tion, with the in­tent of gear­ing the ho­tel to­wards the mil­len­nial gen­er­a­tion. Opened in 2000, the project in­cludes re­vamp­ing the en­try­way, lobby, and bar as well as con­vert­ing the main food and drink ar­eas to an “all-day din­ing” con­cept, cater­ing to those mil­len­ni­als who pre­fer to camp out at cafes dur­ing the day for work or so­cial­iz­ing.

Nou­veau NOVO: Just 10 tricked­out town­homes com­prise Lo­gan Square’s new NOVO Philly de­vel­op­ment.

Old City’s Lokal is tak­ing the bou­tique ho­tel ex­pe­ri­ence to a new level with its “in­vis­i­ble ser­vice” con­cept. right: Le Meri­dien is steps from City Hall.

Le Meri­dien’s lobby lounge is in the midst of a ma­jor makeover.

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