Scene set for shop­ping

Plaza Magazine US & International - - CONTENTS - WORDS HANNA MELLIN

Plaza takes you to the old­est mar­ket­ing chan­nels – shop win­dows. We take a look at the most dra­matic and eye-catch­ing win­dow dis­plays.

As one of the old­est mar­ket­ing chan­nels in the world, shop win­dows have evolved into sceno­graphic art. From Bergdorf Good­man to Har­rods, Plaza takes a look at the most dra­matic and eye-catch­ing win­dow dis­plays the re­tail scene has to of­fer, and in­ter­views the cre­atives be­hind them.

Bergdorf Good­man, Bil­liards Game, 2008. Wall paint­ing by Mal­colm Hill. Left-hand side Bergdorf Good­man. Re­flected and Metic­u­lous Metronomes, 2009. In col­lab­o­ra­tion with Stu­art Lu­cas.

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