IAN SCHRAGER BLURS THE LINE BETWEEN HOME AND AWAY.
Meet the founder of the legendary nightclubs Studio 54 and Palladium in the 1970s.
To me, luxury is about having good taste and creating a unique experience,” says Ian Schrager. Few people personify hotels as a lifestyle the way he does. An entrepreneur, maitre d’hotel and property owner, Schrager became a celebrity when launching the New York nightclub Studio 54 with Steve Rubell in 1977. In the 1980s, he turned his attention to the hotel industry. With Morgan Hotel Group, he introduced the boutique hotel concept, which focuses on bringing out the personal and intimate. One of his core ideas was lobby socialising, whereby the hotel lobby became a location for both guests and urbanites to consort. Ian started his latest project Edition Hotel in partnership with Marriott International. The Istanbul Edition was first out and opened in 2011, while the second one, The London Edition, opened on Berners Street in the UK capital last autumn. Seventeen years after launching the celebrity haunt Hotel Delano in Miami, Ian’s focus is once again on the gold coast with the The Residences at the Miami Beach Edition. The Residences at the Miami Beach Edition consist of 26 apartments located in what used to be the Seville Hotel in the 1950s. The British architect John Pawson has added an 18 storey tall skyscraper and a new landmark on Miami Beach. The modern and airy space is dominated by light and open space living. The apartments function as resort accommodations and come complete with pools, lounge and private terraces with plenty of space for the morning exercise routine. Ian calls the concept ’residential prêt à porter’; buyers can move into a finished home with furniture and interior decoration in place. This is convenience at its peak. From cut flowers to party arrangement services, residents are left wanting for nothing. The property price tag? Three million dollars and up, plus a monthly rent of 1700 dollars.
You’re famous for your intimate hotels. How have you established your personal style?
“When all the elements of a product are in place and all the features have been formed, the product will inevitably become special. It happened with Steve Jobs at Apple and Walt Disney’s animations. Don’t get me wrong, I’m not comparing myself to them. But I’m after the same thing, a kind of magic. There’s no recipe, it just happens.”
What unites the Edition hotels?
“Although each Edition project will look different and manifest the city in which they’re in, they all share the same attitude, something each guest will be able to recognise.”
Do you have a specific guest in mind when designing a hotel?
“I think most creative people would agree with me on this: When I create something I create it for myself. I do what I like and am hopeful there are people out there who share my taste.”
What do great hotels offer their guests?
“Amazing comfort, fantastic service and friendly hospitality.”
What is hotel luxury to you?
“Being present in the now and having good taste are what give a hotel status and make it luxurious. It no longer has to do with money.”
How has the experience of luxury hotels changed in recent years?
“There’s no such thing as a formula any more. It’s about being fearless and breaking free from any rules.”
the Residences at the miami Beach edition captures schrager’s view of miami. the interior of schlager’s miami apartments.