BERGDORF GOOD­MAN

David Hoey, Se­nior Di­rec­tor of Vis­ual Pre­sen­ta­tion.

Plaza Magazine US & International - - SPOTTED -

”Min­i­mal­ism is great. Max­i­mal­ism is too. What we avoid is medium-ism”. The words were fa­mously spo­ken by Bergdorf Good­man’s David Hoey. In col­lab­o­ra­tion with his busi­ness part­ner Linda Fargo, who also serves as the Head of Fash­ion, he has dressed the win­dows of the fa­mous New York depart­ment store for more than 14 years. As part of a big team, the duo cre­ates win­dow dis­plays which are con­sid­ered the best in the world. Us­ing items they some­times have spent years col­lect­ing, their dis­plays are ex­tremely ad­vanced. One of the most ec­cen­tric ones fea­tured a man­nequin wear­ing an Alexan­der Mcqueen dress stood be­fore an as­sort­ment of spi­ral stair­cases. “Win­dow dis­plays are part show busi­ness, part theatre com­bined with the art of telling a story,” ac­cord­ing to Hoey. Fargo once ex­pressed a wish to ex­hibit her art in a real gallery be­fore re­al­is­ing that she al­ready works in the best art gallery around. Pub­lished as part of the 111th an­niver­sary of the depart­ment store, the book Win­dows at Bergdorf Good­man presents photos of the most ex­trav­a­gant dis­plays which have inspired art and mu­se­ums.

Bergdorf Good­man, Strange Bed­fel­lows, 2010.

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