David Hoey, Senior Director of Visual Presentation.
”Minimalism is great. Maximalism is too. What we avoid is medium-ism”. The words were famously spoken by Bergdorf Goodman’s David Hoey. In collaboration with his business partner Linda Fargo, who also serves as the Head of Fashion, he has dressed the windows of the famous New York department store for more than 14 years. As part of a big team, the duo creates window displays which are considered the best in the world. Using items they sometimes have spent years collecting, their displays are extremely advanced. One of the most eccentric ones featured a mannequin wearing an Alexander Mcqueen dress stood before an assortment of spiral staircases. “Window displays are part show business, part theatre combined with the art of telling a story,” according to Hoey. Fargo once expressed a wish to exhibit her art in a real gallery before realising that she already works in the best art gallery around. Published as part of the 111th anniversary of the department store, the book Windows at Bergdorf Goodman presents photos of the most extravagant displays which have inspired art and museums.
Bergdorf Goodman, Strange Bedfellows, 2010.