Joann Tan , Joann Tan stu­dio

Plaza Magazine US & International - - SPOTTED -

“Our stu­dio is re­spon­si­ble for all the dis­plays at Swe­den’s NK depart­ment store, both in the win­dows and within the store. We’re com­mis­sioned by the mar­ket­ing depart­ment and our job is to in­ter­pret their re­quire­ments in a way that main­tains NK’S sta­tus as a lead­ing depart­ment store. Both sides have to com­pro­mise in one way or another, that’s why it’s im­por­tant we al­ways keep an open di­a­logue. If you ask me, a win­dow dis­play is an in­vite into the shop and one of the old­est tech­niques to demon­strate what can be pur­chased. I love the magic of trans­form­ing an il­lus­tra­tion on a piece of pa­per to three-di­men­sional re­al­ity. Si­mon Boo­nan, who does the win­dows for Bar­neys, inspires me even though we have a dif­fer­ent style. I think I’ve al­ready done my dream pro­ject for NK. It was the spring dis­play in 2011 which fol­lowed a kind of “tour de force” theme. We used all the ma­te­ri­als and tech­niques I’ve gath­ered in my ca­reer. Last year’s Christ­mas dec­o­ra­tion was my favourite so far, even though I don’t quite un­der­stand the whole sym­bol­ism of it as a for­eigner.”

win­dow cre­ation at Tif­fany & Com­pany. And while Andy Warhol in­cor­po­rated his pop-art into his de­sign of the fash­ion win­dows at Bon­wit Teller’s depart­ment store in the 1960s, the in­ter­net pi­o­neer Candy Pratt Price gained ac­claim for cre­at­ing the vis­ual con­cept for Bloom­ing­dale’s leg­endary win­dows and dis­plays the fol­low­ing decade. Still in­spir­ing win­dow dressers to­day, Si­mon Doo­nan’s cre­ations for Bar­ney’s in the mid 1980s are one the most talked about ones in the in­dus­try. In­clud­ing Salvador Dalí, Yayoi Kusama, David Lynch, Jonathan Horowitz, a num­ber of artists, scenographs and tech­ni­cal ge­niuses have col­lab­o­rated with brands, shops and de­sign­ers in cre­at­ing en­chant­ing and in­no­va­tive win­dows that erase the line be­tween mer­chan­dise and art. On top of the ones men­tioned, there are sev­eral other depart­ment stores whose win­dow dis­plays never fail to im­press, such as Sel­fridges and Har­rods in Lon­don, the neigh­bours Prin­temps and Ga­leri Lafayette in Paris, the chain La Ri­nascente lo­cated in Italy’s ma­jor cities in­clud­ing Rome and Mi­lan, and Bergdorf Good­man in New York.


NK, Re­sist­ing the Winds of Change, Joann Tan Stu­dio, 2011.

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