The second half of 2015
turned out to be pretty eventful for Plaza Uomo. It all started in June, when a letter with an Italian postmark was delivered to our Stockholm office. Signed Matteo Lunelli, chairman of the Italian wine cellar Ferrari F.lli Lunelli, the letter began ”I am honoured to inform you that Plaza Uomo is the winner of the second edition of the Ferrari Press Award …”
We were all astounded and as the news sunk in the whole team was cheering with joy. Highlighting foreign journalism that promotes and broadens the view of Italy, the prize, entitled The Italian Art of Living, was awarded to Plaza Uomo for its feature on Naples, published in the fourth issue of Plaza Uomo 2014. An excellent piece by the outstanding duo, journalist Peter Loewe and photographer Bruno Ehrs, the article had impressed the jury thanks to “its accurate portrayal of Neapolitan craftsmanship, its tribute to the Italian soul, and for its high quality layout and images.”
A few weeks later, my colleagues and I attended the 88th edition of Pitti Uomo, the Florence based menswear trade show that our readers are probably familiar with by now. This year, our job was to arrange a large celebration in collaboration with the Swedish suit brand Oscar Jacobson. Having secured the stunning Budini Gattai Palace as a venue, a stone’s throw away from Florence’s Cathedral, our expectations were running high. If 200 people turn up we’ll be more than satisfied, we agreed. A modest target perhaps, but we were all on tenterhooks. Before the night was over it was clear that we had outdone ourselves – over 350 extremely smartly dressed guests showed up to take part in the celebrations in our honour.
Fast forward a couple of days and we’re at the awards ceremony at the World Expo in Milan. As I had to travel home to attend Midsummer celebrations, Plaza Uomo was represented by our publisher Christopher Östlund and Peter Loewe. They accepted the prize in front of several Italian dignitaries. Following the ceremony, Matteo Lunelli approached Christopher and said: “Isn’t it funny that it takes a Swedish magazine to capture Italy better than an Italian ever has.”
With that boost of confidence we’re thrilled to introduce the sixth international edition of Plaza Uomo. Filled with stylish stories from London, Rome, Naples, and Florence. Happy reading – and saluti!