The sec­ond half of 2015

Plaza Uomo USA - - CON­TENTS -

turned out to be pretty event­ful for Plaza Uomo. It all started in June, when a let­ter with an Ital­ian post­mark was de­liv­ered to our Stock­holm of­fice. Signed Mat­teo Lunelli, chair­man of the Ital­ian wine cel­lar Fer­rari F.lli Lunelli, the let­ter be­gan ”I am hon­oured to in­form you that Plaza Uomo is the win­ner of the sec­ond edi­tion of the Fer­rari Press Award …”

We were all as­tounded and as the news sunk in the whole team was cheer­ing with joy. High­light­ing for­eign jour­nal­ism that pro­motes and broad­ens the view of Italy, the prize, en­ti­tled The Ital­ian Art of Liv­ing, was awarded to Plaza Uomo for its fea­ture on Naples, pub­lished in the fourth is­sue of Plaza Uomo 2014. An ex­cel­lent piece by the out­stand­ing duo, jour­nal­ist Peter Loewe and pho­tog­ra­pher Bruno Ehrs, the ar­ti­cle had im­pressed the jury thanks to “its ac­cu­rate por­trayal of Neapoli­tan crafts­man­ship, its trib­ute to the Ital­ian soul, and for its high qual­ity lay­out and im­ages.”

A few weeks later, my col­leagues and I at­tended the 88th edi­tion of Pitti Uomo, the Florence based menswear trade show that our read­ers are prob­a­bly fa­mil­iar with by now. This year, our job was to ar­range a large cel­e­bra­tion in col­lab­o­ra­tion with the Swedish suit brand Os­car Ja­cob­son. Hav­ing se­cured the stun­ning Bu­dini Gat­tai Palace as a venue, a stone’s throw away from Florence’s Cathe­dral, our ex­pec­ta­tions were run­ning high. If 200 peo­ple turn up we’ll be more than sat­is­fied, we agreed. A mod­est tar­get per­haps, but we were all on ten­ter­hooks. Be­fore the night was over it was clear that we had out­done our­selves – over 350 ex­tremely smartly dressed guests showed up to take part in the cel­e­bra­tions in our hon­our.

Fast for­ward a cou­ple of days and we’re at the awards cer­e­mony at the World Expo in Mi­lan. As I had to travel home to at­tend Mid­sum­mer cel­e­bra­tions, Plaza Uomo was rep­re­sented by our pub­lisher Christopher Östlund and Peter Loewe. They ac­cepted the prize in front of sev­eral Ital­ian dig­ni­taries. Fol­low­ing the cer­e­mony, Mat­teo Lunelli ap­proached Christopher and said: “Isn’t it funny that it takes a Swedish mag­a­zine to cap­ture Italy bet­ter than an Ital­ian ever has.”

With that boost of con­fi­dence we’re thrilled to in­tro­duce the sixth in­ter­na­tional edi­tion of Plaza Uomo. Filled with stylish sto­ries from Lon­don, Rome, Naples, and Florence. Happy read­ing – and saluti!

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