Cru­ciani & BElla

Plaza Uomo USA - - FINAL - D a n i l o C r uc iani, FOUNDER

It has been 20 years since Danilo Cru­ciani opened his lit­tle tie shop on Pi­azza San Lorenzo in Lucina, a stone’s throw away from the big shop­ping district in Rome. Rep­re­sent­ing sev­eral brands, in­clud­ing Drake’s of Lon­don, Hol­l­i­day & Brown as well as their own line made in Italy, Cru­ciani & Bella also spe­cialise in pocket squares, braces by Al­bert Thurston and Francesco Merolla shirts.

Danilo has seen many of his clients go from young boys to grown men – they pop in to buy their first tie there, and later come back for their grad­u­a­tion, first job, wed­ding and their chil­dren’s chris­ten­ing. Big names in the en­ter­tain­ment in­dus­try, ty­coons and politi­cians have re­lied on his ex­per­tise to find the per­fect tie. “Ev­ery meet­ing with a client is an ad­ven­ture – they all come from dif­fer­ent parts of the world and I love the idea of my ties or braces end­ing up in a wardrobe thou­sands of miles from here.”

Hop­ing to one day pass on his pas­sion to fu­ture gen­er­a­tions, Danilo Cru­ciani dreams of start­ing a non-profit school where tai­lors and tie mak­ers would teach their skills. His worst night­mare would be for the her­itage to be lost and for­got­ten when he dies. Pi­azza di S. Lorenzo in Lucina 34, Rom. www.cru­cian­

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