Bres­ciani 1970

THE FAM­ILY WITH ALONG-TERM VI­SION

Plaza Uomo USA - - JOURNAL -

Founded in Berg­amo, North­ern Italy, Bres­ciani spe­cialises in hosiery. Fol­low­ing years work­ing as a pro­duc­tion man­ager at a hosiery com­pany, Mario Bres­ciani de­cided to take the leap and in 1970 he launched his own busi­ness, Mario Bres­ciani snc sock fac­tory in Castiglione delle Stiviere. With only a few ma­chines at his dis­posal, he be­gan pro­duc­tion from his garage, com­mis­sioned by a hand­ful of small scale la­bels. Mak­ing use of his ex­per­tise and “know how”, he pa­tiently worked to­wards in­tro­duc­ing his own la­bel, Lord Dei Lord, a col­lec­tion of tra­di­tional style socks de­signed for lords. From the start, the plan was to pro­duce a high qual­ity prod­uct, re­main a fam­ily run busi­ness and es­tab­lish an in­flu­en­tial pro­file. Although sup­ply­ing a num­ber of big fash­ion houses, Bres­ciani’s main fo­cus is to de­velop its own brand. The at­ten­tion to de­tail is vi­tal, from se­lect­ing the finest nat­u­ral yarn - made from cot­ton, wool, cash­mere, hemp, silk or linen - to the hand sew­ing and fi­nally the pack­ag­ing.

Even though the name has changed over the years, the phi­los­o­phy has stayed the same. At present, Mario’s sons Mas­si­m­il­iano (part of the com­pany since 1989) and his brother Fabio run the com­pany with Mas­si­m­il­iano’s wife Carla and the cou­ple’s son Fer­di­nando. The team refuse to call them­selves em­ploy­ees and proudly ex­plain that Mario Bres­ciani still vis­its a cou­ple of days ev­ery week. When asked if the fact that the busi­ness is run by a fam­ily af­fects the la­bel, Mas­si­m­il­iano quickly re­sponds.

“Typ­i­cally CEOs and share­hold­ers’ top con­cern is mak­ing a profit. Our fam­ily has a long-term vi­sion and care for the com­pany’s rep­u­ta­tion and profit while also en­sur­ing fair salaries for all the em­ploy­ees.”

Is there a link be­tween your prod­uct and the local re­gion?

“All the work­ers in the fac­tory are from the vil­lage so, yes, there’s def­i­nitely an im­me­di­ate con­nec­tion. The con­cept ‘Made in Italy’ re­flects Italy’s culture of tra­di­tion and qual­ity and that’s what it’s all about.”

How is Bres­ciano dif­fer­ent?

“First of all we are pro­duc­ers. It might sound a bit odd, but in to­day’s so­ci­ety we’re an ex­cep­tion. Few col­lec­tions are made by the pro­ducer nowa­days. To­day, Bres­ciani pro­duces for its own brand but also sup­plies 16 oth­ers. Pro­duc­ers, es­pe­cially pro­duc­ers of branded goods, are rare. But by be­ing pro­duc­ers, we are guar­an­teed the best qual­ity and price. Se­condly, we’re not an in­dus­try; we’re a large scale crafts­man­ship en­ter­prise. The qual­ity is the re­sult of the 12 step pro­duc­tion process which is still done by hand. We don’t pro­duce just to make a profit but be­cause we love the prod­uct.”

Any sock care ad­vice?

“The socks should be washed by hand and hung to dry. Ma­chine wash is fine as long as it is set to 30 de­grees or lower. Never tum­ble dry, es­pe­cially not wool socks.”

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