THE FAMILY WITH ALONG-TERM VISION
Founded in Bergamo, Northern Italy, Bresciani specialises in hosiery. Following years working as a production manager at a hosiery company, Mario Bresciani decided to take the leap and in 1970 he launched his own business, Mario Bresciani snc sock factory in Castiglione delle Stiviere. With only a few machines at his disposal, he began production from his garage, commissioned by a handful of small scale labels. Making use of his expertise and “know how”, he patiently worked towards introducing his own label, Lord Dei Lord, a collection of traditional style socks designed for lords. From the start, the plan was to produce a high quality product, remain a family run business and establish an influential profile. Although supplying a number of big fashion houses, Bresciani’s main focus is to develop its own brand. The attention to detail is vital, from selecting the finest natural yarn - made from cotton, wool, cashmere, hemp, silk or linen - to the hand sewing and finally the packaging.
Even though the name has changed over the years, the philosophy has stayed the same. At present, Mario’s sons Massimiliano (part of the company since 1989) and his brother Fabio run the company with Massimiliano’s wife Carla and the couple’s son Ferdinando. The team refuse to call themselves employees and proudly explain that Mario Bresciani still visits a couple of days every week. When asked if the fact that the business is run by a family affects the label, Massimiliano quickly responds.
“Typically CEOs and shareholders’ top concern is making a profit. Our family has a long-term vision and care for the company’s reputation and profit while also ensuring fair salaries for all the employees.”
Is there a link between your product and the local region?
“All the workers in the factory are from the village so, yes, there’s definitely an immediate connection. The concept ‘Made in Italy’ reflects Italy’s culture of tradition and quality and that’s what it’s all about.”
How is Bresciano different?
“First of all we are producers. It might sound a bit odd, but in today’s society we’re an exception. Few collections are made by the producer nowadays. Today, Bresciani produces for its own brand but also supplies 16 others. Producers, especially producers of branded goods, are rare. But by being producers, we are guaranteed the best quality and price. Secondly, we’re not an industry; we’re a large scale craftsmanship enterprise. The quality is the result of the 12 step production process which is still done by hand. We don’t produce just to make a profit but because we love the product.”
Any sock care advice?
“The socks should be washed by hand and hung to dry. Machine wash is fine as long as it is set to 30 degrees or lower. Never tumble dry, especially not wool socks.”