MODERN BRI­TISH STYLE

An in­no­va­tive take on the clas­sic tai­lored style.

Plaza Uomo USA - - JOURNAL -

London is renowned for be­ing a de­sign and fash­ion hub abuzz with cre­ativ­ity. This is re­flected in all the con­tem­po­rary modern brands you’ll find there. When it comes to the typ­i­cal modern style, con­ser­va­tive fash­ion has clearly been a big in­flu­ence. That’s why it’s great to see so many young, promis­ing tai­lors and com­pa­nies main­tain­ing tra­di­tion and her­itage and mak­ing it modern and ex­cit­ing.

The de­mand is there, par­tic­u­larly from a younger cus­tomer base with sig­nif­i­cant pur­chas­ing power that want to dress el­e­gantly with­out be­ing mis­taken for their great grand­fa­thers. We dare say that it is in large part thanks to these new play­ers – who all show great re­spect for the ex­ist­ing sar­to­rial crafts­man­ship while demon­strat­ing an in­no­va­tive ap­proach – that the tai­lor­ing tra­di­tion will sur­vive well into the fu­ture.

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