MODERN BRITISH STYLE
An innovative take on the classic tailored style.
London is renowned for being a design and fashion hub abuzz with creativity. This is reflected in all the contemporary modern brands you’ll find there. When it comes to the typical modern style, conservative fashion has clearly been a big influence. That’s why it’s great to see so many young, promising tailors and companies maintaining tradition and heritage and making it modern and exciting.
The demand is there, particularly from a younger customer base with significant purchasing power that want to dress elegantly without being mistaken for their great grandfathers. We dare say that it is in large part thanks to these new players – who all show great respect for the existing sartorial craftsmanship while demonstrating an innovative approach – that the tailoring tradition will survive well into the future.