GET OUT IN FRONT OF IT

Powder - - POSTHOLE -

“We refuse to sac­ri­fice the qual­ity of pho­tog­ra­phy and sto­ries in this mag­a­zine to fill an overt quota.” (“Our Photo An­nual Only Has One Woman—that Needs to Change” 46.5) Come on, Pow­der. You wouldn’t have to sac­ri­fice the qual­ity of your pho­tos in or­der to high­light at least a small hand­ful of women ath­letes and pho­tog­ra­phers. This ar­ti­cle is a sad list of ra­tio­nal­iza­tions for your fail­ures to em­power women, then con­grat­u­lat­ing your­self for iden­ti­fy­ing the is­sue. You’re sim­ply per­pet­u­at­ing the is­sue by fall­ing into these strin­gent, pa­tri­ar­chal stan­dards of what a ski shot should look like. Don’t write an ar­ti­cle about what you can do. Tell us read­ers what you are ac­tively do­ing and de­mand­ing of oth­ers in the in­dus­try. You are not a small voice. Do bet­ter.

Anna Mac­camy

Via Pow­der.com

We hope you’ve no­ticed from the pages of this mag­a­zine, we’re not just talk­ing about it—we’re do­ing it. Keep watch­ing and thanks for keep­ing us hon­est. –Ed.

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