Monte Carlo Yachts

Power & Motor Yacht - - LEADERS OF THE INDUSTRY -

PMY: How does your pas­sion for boat­ing and busi­ness feed in­no­va­tion?

CARLA DEMARIA: When we launched Monte Carlo Yachts brand and our first-ever yacht, we were con­fi­dent that it would have been a suc­cess since we worked on this project with metic­u­lous care and a high con­cen­tra­tion not to make mis­takes. We were born in 2009, dur­ing one of the deep­est eco­nomic cri­sis, and knew that the mar­ket sure was not wait­ing for a new man­u­fac­turer. In fact, when other man­u­fac­tur­ers, faced with the abrupt fall of the mar­ket, were block­ing in­vest­ments and re­duc­ing staff, it was clear to us that to suc­ceed, fur­ther to be very pas­sion­ate and fo­cused on our mis­sion, we would have been pro­foundly in­no­va­tive. In the de­sign, in the con­struc­tion pro­cesses (we boast a world patented and awarded man­u­fac­tur­ing process) and even in the busi­ness model. In the past seven years, thanks to a very mo­ti­vated team, 7 suc­cess­ful mod­els came to light form­ing a col­lec­tion from 65’ to 105’. We are ex­tremely pleased with what we achieved.

PMY: How will your prod­ucts change to meet the needs of the evolv­ing mar­ket­place?

CARLA DEMARIA: Ac­tu­ally, the need of change has been one of our main drivers since launch­ing Monte Carlo Yachts. Born from a blank piece of pa­per, we have been fo­cused in cre­at­ing a com­plete new project in the Yacht­ing World with the aim to break­ing new ground. Think about it. Is there any­thing more su­per­flu­ous than what we gener­i­cally call luxury? Prob­a­bly not. But luxury is first and fore­most value, and it’s now time to put luxury back in tune with our most au­then­tic needs: time, space, si­lence, well-be­ing and har­mony.

Luxury is re­dis­cov­er­ing that sense of well-be­ing that can only come when peo­ple are placed in the cen­tre of ev­ery­thing, and their needs are met and sur­passed in har­mony with the en­vi­ron­ment that sur­rounds us all.

Monte Carlo Yachts is uniquely suited to meet the new global de­mand for func­tion­al­ity and re­spon­si­bil­ity in luxury goods, which must of ne­ces­sity be­come ob­jects that are a sim­ple plea­sure to use.

PMY: How im­por­tant is in­no­va­tion in the mar ket you com­pete in?

CARLA DEMARIA: As al­ready ex­pressed, it’s very im­por­tant. That’s also why, for the first time in the yacht sec­tor, in Monte Carlo Yachts we cre­ated a World-Class patented mod­u­lar con­struc­tion process in­spired by the con­cepts in Lean Man­u­fac­tur­ing. This has been recog­nised as one of the most im­por­tant strengths of the com­pany, which per­mits to in­crease the qual­ity of the yachts while con­sid­er­ably re­duc­ing the time of con­struc­tion, al­low­ing the yard to be more re­spon­sive and dy­namic to a global mar­ket. We have been awarded with the In­no­va­tion in a Pro­duc­tion Process Award at the IBI-METS Boat Builder Awards for Busi­ness Achieve­ment, an im­por­tant recog­ni­tion to the in­no­va­tive pro­duc­tion process that has dis­tin­guished the com­pany since the launch of its first yacht. This unique process is matched with a revo­lu­tion­ary naval ar­chi­tec­ture that strongly dif­fer­en­ti­ates MCY yachts from the rest of the mar­ket, de­vel­oped in or­der to of­fer un­par­al­leled lev­els of com­fort and re­li­a­bil­ity at sea, not achiev­able through con­ven­tional de­sign.

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