Sunseeker Sean Robert­son, Pres­i­dent, Sunseeker USA Sales Co. Inc.

Power & Motor Yacht - - LEADERS OF THE INDUSTRY -

PMY: How im­por­tant is in­no­va­tion in the mar­ket you com­pete in?

SEAN ROBERT­SON: Sunseeker is syn­ony­mous with in­no­va­tion and luxury. Through­out the decades, Sunseeker has al­ways pur­sued the more ad­vanced, the more am­bi­tious, the more cre­ative – and con­se­quently, the more suc­cess­ful. In­no­va­tion is at the heart of all that we do and we take cues di­rectly from how our cus­tomers use their yachts.

We are op­er­at­ing a prod­uct plan ma­trix which will en­sure we main­tain a highly com­pelling prod­uct range with planned model re­freshes to­gether with re­place­ments of ex­ist­ing mod­els. In ad­di­tion, we have re­ally ex­cit­ing prod­uct plans go­ing for­ward which will see us ex­tend our superyacht range us­ing dif­fer­ent build meth­ods and ma­te­ri­als and the in­tro­duc­tion of a smaller per­for­mance range.

PMY: Look into your crys­tal ball—what trends do you see in­flu­enc­ing your fu­ture mod­els/prod­uct(s)?

SEAN ROBERT­SON: We be­lieve that the fol­low­ing trends will in­flu­ence our fu­ture mod­els:

1. Glaz­ing – More glass is be­ing used to in­crease the nat­u­ral light through­out the yacht, some of which is struc­tural which means larger ar­eas of glass and un­in­ter­rupted views, ev­i­dent on our new 76 Yacht and forth­com­ing Preda­tor 74. This also al­lows for a glaz­ing style that is repli­cated through model lines which helps de­fine a dis­tinc­tive Sunseeker look.

2. Sta­bil­i­sa­tion – This is be­com­ing far more main stream in yachts across the range in­clud­ing those in the 50ft sec­tor. Lighter and smaller units pro­vide high lev­els of sta­bil­i­sa­tion which im­proves the over­all boat­ing ex­pe­ri­ence for many.

3. Out­door Spa­ces – Util­i­sa­tion of ex­te­rior spa­ces is de­liv­er­ing ex­cit­ing new ar­eas such as large fore­deck lounges with ex­cep­tional hifi au­dio, re­frig­er­a­tion draw­ers, pram hood sun canopies or para­sols and even hot tubs. At the stern of the boat, the award-win­ning Sunseeker Beach Club con­cept with BBQ, over­head rain shower and fold down bench is prov­ing an

in­cred­i­ble hit whilst the fully re­tractable cock­pit glaz­ing on Preda­tor mod­els de­liv­ers a no com­pro­mise open or closed en­vi­ron­ment, all at the flick of a switch. PMY: There is a buzz around the word: Mil­len­nial. Are you work­ing to at­tract new, younger boaters? If so, how?

SEAN ROBERT­SON: Re­search shows that the me­dian age of yacht owner is set to shift dra­mat­i­cally and yacht own­ers are get­ting younger; on av­er­age own­ers are 10 to 15 years younger than two decades ago. This is cer­tainly re­flec­tive at Sunseeker as we are see­ing with sales across the whole range from 50ft-131ft to this de­mo­graphic. Sunseeker is work­ing to har­ness fu­ture trends and we are notic­ing that own­ers are us­ing their boats in a dif­fer­ent way. All of Sunseeker’s new mod­els are de­signed to en­hance the in­side/out­side space with larger deck space, Beach Clubs, en­hanced glaz­ing to help bring the out­side in. Own­ers are choos­ing to en­joy their yachts at more ex­otic, far flung des­ti­na­tions which means the larger yachts need wider beam, better com­fort and dis­place­ment speeds to pro­vide im­proved range, better flex­i­bil­ity and space whilst re­main­ing self-suf­fi­cient, for longer.

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