USEF Reveals New Vision
As it celebrates its 100th anniversary this year, the U. S. Equestrian Federation has been reborn. Its public persona got a new logo and rebranding as U. S. Equestrian. There’s also a fresh mission and a revitalized approach, which was unveiled in January at the organization’s annual meeting in Lexington, Kentucky.
Speaking before 300 members, new President Murray Kessler revealed the long-awaited 157-page strategic plan that is setting the federation— also known in the past as USA Equestrian and the American Horse Shows Association—on an energetic and multifaceted course.
“The organization had become somewhat insular and dysfunctional,” Kessler explained. That signaled
Incoming USEF President Murray Kessler presented the organization’s strategic plan in January.
A crowd of 300 USEF members gathered for Murray Kessler’s speech.
CEO Bill Moroney discussed the implementation of the strategic plan and the year in review.