USEF Re­veals New Vi­sion

Practical Horseman - - Practical Tips & Talk -

As it cel­e­brates its 100th an­niver­sary this year, the U. S. Equestrian Fed­er­a­tion has been re­born. Its pub­lic per­sona got a new logo and re­brand­ing as U. S. Equestrian. There’s also a fresh mis­sion and a re­vi­tal­ized ap­proach, which was un­veiled in Jan­uary at the or­ga­ni­za­tion’s an­nual meet­ing in Lex­ing­ton, Ken­tucky.

Speak­ing be­fore 300 mem­bers, new Pres­i­dent Mur­ray Kessler re­vealed the long-awaited 157-page strate­gic plan that is set­ting the fed­er­a­tion— also known in the past as USA Equestrian and the Amer­i­can Horse Shows As­so­ci­a­tion—on an en­er­getic and mul­ti­fac­eted course.

“The or­ga­ni­za­tion had be­come some­what in­su­lar and dys­func­tional,” Kessler ex­plained. That sig­naled

In­com­ing USEF Pres­i­dent Mur­ray Kessler pre­sented the or­ga­ni­za­tion’s strate­gic plan in Jan­uary.

A crowd of 300 USEF mem­bers gath­ered for Mur­ray Kessler’s speech.

CEO Bill Moroney dis­cussed the im­ple­men­ta­tion of the strate­gic plan and the year in review.

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