The History of Mascara
Maybelline’s first product was the eye beautifier, or mascara. In 1915, Tom Lyle Williams noticed his older sister, Mabel, applying a mixture of Vaseline, coal dust, and ashes from a cork to enhance the look of her eyes. He refined the formula and started his mail- order business, Maybelline, named after combining his sister’s name with Vaseline. In its first years, Maybelline’s popularity soared by using Hollywood stars, like Clara Bow, to endorse their products. Today, Maybelline’s Great Lash Mascara is sold every 1.7 seconds somewhere around the world.