The His­tory of Mas­cara

PS Magazine - - POP CULTURE, NEWS, AND EVENTS FROM PAST DECADES -

May­belline’s first prod­uct was the eye beau­ti­fier, or mas­cara. In 1915, Tom Lyle Wil­liams no­ticed his older sis­ter, Ma­bel, ap­ply­ing a mix­ture of Vase­line, coal dust, and ashes from a cork to en­hance the look of her eyes. He re­fined the for­mula and started his mail- order busi­ness, May­belline, named af­ter com­bin­ing his sis­ter’s name with Vase­line. In its first years, May­belline’s pop­u­lar­ity soared by us­ing Hol­ly­wood stars, like Clara Bow, to en­dorse their prod­ucts. To­day, May­belline’s Great Lash Mas­cara is sold ev­ery 1.7 sec­onds some­where around the world.

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